Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
Travel Agents or Marketing Firms? The Successful Approach of Booking Sites
26 Wednesday Jul 2017
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?
13 Tuesday Jun 2017
Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
20th Century Fox Needs a “Cure” for the Headache Caused by Its Fake News Campaign
28 Friday Apr 2017
Marketing campaigns are often designed to push boundaries and generate a buzz, but a recent marketing campaign that embraced the …
New Audits for Google’s YouTube Keeps Advertisers Happy
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
Advertising Industry “Likes” Changes Coming to Facebook
14 Friday Apr 2017
Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
Taking Ice Cream Viral: A Social Media Public Relations Effort in the Trump Years
12 Wednesday Apr 2017
In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
Promotional Offers Are Off the Menu as Chipotle Rebuilds Its Brand
06 Thursday Apr 2017
More than a year after food safety concerns plunged the fast-casual chain into crisis, Chipotle Mexican Grill still has a …
The Caped Crusader Joins Chevy’s Newest Focus Group
31 Friday Mar 2017
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Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
Rivals Cook Up New Business with Fresh Ad Campaigns
29 Wednesday Mar 2017
The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
Exposure Alone Won’t Pay the Bills: The Revenue Concerns Affecting Instagram Stories
23 Thursday Mar 2017
Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …