Tag Archives: cosmetics

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The Body Shop Gets Bodied by New Owners and Creditors 

07 Tuesday May 2024

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …

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Does Success in Europe Equate to Success in the United States?

25 Wednesday Mar 2009

Posted by in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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InEurope, Clarins is the top-selling luxury skincare brand. Yet in the United States, it is known primarily for its sunscreen …

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