Tag Archives: sustainability

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LEED Grocer

30 Tuesday Nov 2010

Posted by in Chapter 04: Marketing Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management

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Fred Meyer, a division of Kroger Co., remodeled its stores to make them more energy sustainable. For every dollar it …

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A Chicken in Every Pot, and Two Refrigerators in Every Home

25 Thursday Mar 2010

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts

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Even the government agrees: Replacing old, energy-gobbling appliances with new, efficient, Energy Star–rated versions is a positive goal. The U.S. …

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Wal-Mart’s Sustainability

26 Sunday Oct 2008

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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In the face of widespread criticisms for working with suppliers that engaged in unsafe, poor, and environmentally unfriendly practices, Wal-Mart …

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