17 Monday Jun 2019
Posted in Chapter 08: Global Marketing
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For consumer goods firms like Procter & Gamble or Johnson & Johnson, the massive expansion of the Indian market offers …
30 Thursday Jun 2011
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Christian Lane is on a mission to make the grocery buying experience more community based and less harmful to the …
30 Tuesday Nov 2010
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management
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Fred Meyer, a division of Kroger Co., remodeled its stores to make them more energy sustainable. For every dollar it …
20 Tuesday Apr 2010
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More than a decade ago, Puma launched a social and environmental sustainability campaign that included several green initiatives. The company’s …
25 Thursday Mar 2010
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Even the government agrees: Replacing old, energy-gobbling appliances with new, efficient, Energy Star–rated versions is a positive goal. The U.S. …
14 Sunday Feb 2010
Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …
13 Saturday Feb 2010
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Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …
30 Thursday Jul 2009
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“Slaughtering the Amazon.” This provocative claim ran as the title of a recent Greenpeace report that claims that every eight …
18 Saturday Jul 2009
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The influence of Walmart has long been acknowledged; as the world’s largest retailer, it can even drive suppliers to focus …
26 Sunday Oct 2008
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In the face of widespread criticisms for working with suppliers that engaged in unsafe, poor, and environmentally unfriendly practices, Wal-Mart …
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