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Tag Archives: sustainability

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Success and the Challenges It Creates: How Growing Diaper and Pad Consumption Has Left Personal Goods Firms with a Growing Problem Too

17 Monday Jun 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing

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p&g, Sanitation, sustainability

For consumer goods firms like Procter & Gamble or Johnson & Johnson, the massive expansion of the Indian market offers …

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Bring Your Own Containers to Dish Up

30 Thursday Jun 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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ethics, green, grocery, Packaging, sustainability

Christian Lane is on a mission to make the grocery buying experience more community based and less harmful to the …

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LEED Grocer

30 Tuesday Nov 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management

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green, LEED, sustainability

Fred Meyer, a division of Kroger Co., remodeled its stores to make them more energy sustainable. For every dollar it …

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Sustainability in the Supply Chain

20 Tuesday Apr 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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green, greenwashing, puma, sustainability

More than a decade ago, Puma launched a social and environmental sustainability campaign that included several green initiatives. The company’s …

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A Chicken in Every Pot, and Two Refrigerators in Every Home

25 Thursday Mar 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts

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appliances, energy, green, sustainability

Even the government agrees: Replacing old, energy-gobbling appliances with new, efficient, Energy Star–rated versions is a positive goal. The U.S. …

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Corporate Responsibility versus Sustainability

14 Sunday Feb 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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corporate sustainability, CSR, green, sustainability

Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …

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Corporate Responsibility versus Sustainability

13 Saturday Feb 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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corporate social responsiblity, CSR, green, sustainability

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Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …

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Preventing Deforestation Through Supply Chains

30 Thursday Jul 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 16: Supply Chain Management

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Amazon, deforestation, green, Nike, sustainability

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“Slaughtering the Amazon.” This provocative claim ran as the title of a recent Greenpeace report that claims that every eight …

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Walmart’s Sustainability Labeling

18 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management

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green, labeling, labels, sustainability, Walmart

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The influence of Walmart has long been acknowledged; as the world’s largest retailer, it can even drive suppliers to focus …

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Wal-Mart’s Sustainability

26 Sunday Oct 2008

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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supply chain, sustainability, Walmart

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In the face of widespread criticisms for working with suppliers that engaged in unsafe, poor, and environmentally unfriendly practices, Wal-Mart …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (142)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (113)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (92)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (105)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (22)
  • Uncategorized (3)

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