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Same Menu, New Layout, More Bacon: Using Strategic Methods to Redesign a Restaurant Menu

05 Wednesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 15: Strategic Pricing Concepts

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Bacon, IHOP, New Menu Layout

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When you head out for breakfast this weekend, think about what you choose to order. Why did you go for …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (74)
Chapter 02: Developing Marketing Strategies (131)
Chapter 03: Social and Mobile Marketing (153)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
Chapter 05: Analyzing the Marketing Environment (216)
Chapter 06: Consumer Behavior (173)
Chapter 07: Business-to-Business Marketing (83)
Chapter 08: Global Marketing (114)
Chapter 09: Segmentation, Targeting and Positioning (146)
Chapter 10: Marketing Research (97)
Chapter 11: Product Branding and Packaging Decisions (203)
Chapter 12: Developing New Products (178)
Chapter 13: Services: The Intangible Product (143)
Chapter 14: Pricing Concepts for Establishing Value (94)
Chapter 15: Strategic Pricing Concepts (91)
Chapter 16: Supply Chain Management (107)
Chapter 17: Retailing and Multichannel Marketing (202)
Chapter 18: Integrated Marketing Communications (161)
Chapter 19: Advertising, Public Relations and Sales Promotions (187)
Chapter 20: Personal Selling and Sales Management (55)
Marketing Tidbits (32)
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