24 Tuesday Jan 2023
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Late at night, after a concert or party or other social event, have you ever thought to yourself, “I would …
28 Thursday Jul 2022
Posted in Chapter 10: Marketing Research
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Call it Dr. App. Artificial intelligence (AI) is getting new uses in, and on, the field, literally, such as predicting, …
18 Tuesday May 2021
Posted in Chapter 10: Marketing Research
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Planes are getting smarter. That’s clearly a beneficial development, in that it means air travel is getting safer and more …
04 Tuesday May 2021
Posted in Chapter 10: Marketing Research
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Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …
14 Wednesday Apr 2021
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
03 Tuesday Nov 2020
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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …
22 Thursday Oct 2020
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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
17 Friday Apr 2020
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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research
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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
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