07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
31 Tuesday Oct 2017
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Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …
04 Thursday May 2017
Posted in Chapter 10: Marketing Research
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After literally centuries of experience and observed outcomes based on millions of students, colleges and universities thought they knew which …
27 Monday Mar 2017
Posted in Chapter 10: Marketing Research
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The Nielsen Company is one of the best known companies in the United States, and while most companies would consider …
13 Monday Jun 2016
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When marketers search for insights into how and when consumers use their products, they face a few seemingly insurmountable challenges. …
15 Friday Apr 2016
Posted in Chapter 10: Marketing Research
This gallery contains 1 photo.
Over the years, the YMCA has come to mean different things to different people. Depending on the meanings that people …
10 Thursday Mar 2016
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We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …
02 Wednesday Mar 2016
Posted in Chapter 10: Marketing Research
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The success of The Revenant, starring Leonardo DiCaprio, became evident soon after its release, with big box office numbers and …
05 Tuesday Jan 2016
Posted in Chapter 10: Marketing Research
This gallery contains 1 photo.
To help retailers determine which products consumers are most interested in at that particular moment and in a specific location, …
