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Category Archives: Chapter 10: Marketing Research

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The Real Superstar on the Field Might Be AI that Can Predict Sports Injuries

28 Thursday Jul 2022

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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Artificial Intelligence, Marketing Research, sports

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Call it Dr. App. Artificial intelligence (AI) is getting new uses in, and on, the field, literally, such as predicting, …

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Flying High with Abundant Data from Technology-Enabled Aircraft

18 Tuesday May 2021

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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Airlines, Marketing Research

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Planes are getting smarter. That’s clearly a beneficial development, in that it means air travel is getting safer and more …

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Crunching the Numbers on Diversity: An Analysis of the Fashion Industry

04 Tuesday May 2021

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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Diversity, fashion, Marketing Research

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Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …

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Challenging the Norm: Unilever’s Pledges to Do Better

14 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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Beauty Products, Conscious Marketing, Marketing Research, Packaging, Product Branding, Unilever

As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …

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Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs

03 Tuesday Nov 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Cooking, FreshDirect, Marketing Research, services

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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …

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Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic

22 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Hotels, Marketing Research, marketing strategies, services

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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …

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Recommended for You (to Buy): Predictions of How Streaming Services Will Soon Allow for Personalized Product Placements

17 Friday Apr 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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hulu, integrated marketing communications, Marketing Research

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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …

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Researching the Super Fans Who Buy Subscriptions to Receive New Coca-Cola Products Every Month

18 Tuesday Feb 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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coca cola, Marketing Research, Subscription Box

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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …

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How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy

29 Thursday Aug 2019

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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Amazon, data, ecommerce, technology

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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …

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Do Users Know What They Are Sharing with Facebook, and Do They Care?

07 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research

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advertising online, Facebook, Facebook strategy

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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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