17 Friday Apr 2020
This gallery contains 1 photo.
A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
This gallery contains 1 photo.
Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research
Tags
This gallery contains 1 photo.
On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
07 Thursday Mar 2019
This gallery contains 1 photo.
Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
26 Tuesday Feb 2019
This gallery contains 1 photo.
Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
31 Tuesday Oct 2017
This gallery contains 1 photo.
Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …
04 Thursday May 2017
Posted in Chapter 10: Marketing Research
This gallery contains 1 photo.
After literally centuries of experience and observed outcomes based on millions of students, colleges and universities thought they knew which …
27 Monday Mar 2017
Posted in Chapter 10: Marketing Research
This gallery contains 1 photo.
The Nielsen Company is one of the best known companies in the United States, and while most companies would consider …
13 Monday Jun 2016
This gallery contains 1 photo.
When marketers search for insights into how and when consumers use their products, they face a few seemingly insurmountable challenges. …
15 Friday Apr 2016
Posted in Chapter 10: Marketing Research
This gallery contains 1 photo.
Over the years, the YMCA has come to mean different things to different people. Depending on the meanings that people …
