04 Tuesday May 2021
Posted in Chapter 10: Marketing Research
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Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …
14 Wednesday Apr 2021
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
03 Tuesday Nov 2020
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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …
22 Thursday Oct 2020
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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
17 Friday Apr 2020
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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research
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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
31 Tuesday Oct 2017
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Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …
