04 Thursday May 2017
Posted in Chapter 10: Marketing Research
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After literally centuries of experience and observed outcomes based on millions of students, colleges and universities thought they knew which …
27 Monday Mar 2017
Posted in Chapter 10: Marketing Research
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The Nielsen Company is one of the best known companies in the United States, and while most companies would consider …
13 Monday Jun 2016
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When marketers search for insights into how and when consumers use their products, they face a few seemingly insurmountable challenges. …
15 Friday Apr 2016
Posted in Chapter 10: Marketing Research
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Over the years, the YMCA has come to mean different things to different people. Depending on the meanings that people …
10 Thursday Mar 2016
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We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …
02 Wednesday Mar 2016
Posted in Chapter 10: Marketing Research
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The success of The Revenant, starring Leonardo DiCaprio, became evident soon after its release, with big box office numbers and …
05 Tuesday Jan 2016
Posted in Chapter 10: Marketing Research
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To help retailers determine which products consumers are most interested in at that particular moment and in a specific location, …
01 Tuesday Dec 2015
Posted in Chapter 10: Marketing Research
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Watson, IBM’s super computer (and Jeopardy champion), is a remarkable achievement, but it also is only as good as the …
20 Tuesday Oct 2015
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The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …
29 Monday Jun 2015
Posted in Chapter 10: Marketing Research, Uncategorized
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Predictions are notoriously difficult, and when it comes to the rapidly changing context of marketing and analytics, they become nearly …
