How Much Peanut Butter Is Really in There?

10 Saturday Jan 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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national brands, Private label, recession, skippy, value

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