25 Saturday Feb 2023
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
03 Thursday Sep 2015
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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
07 Tuesday Apr 2015
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With its new “Home Smart” line of furniture, IKEA is showing its own smarts. The range of desks, lamps, and …
29 Monday Oct 2012
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During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …
29 Saturday Jan 2011
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For many people, navigating the New York City subway system blindfolded might be easier than getting out of IKEA once …
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