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Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
When Good Timing Meets Good Marketing: The La Croix Boom
12 Tuesday Sep 2017
Tag Archives: consumer behavior
“Dadvertising”: Using Revised Views of Masculinity to Market to Men
09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …
Beautiful Loyalty: Sally Beauty’s Effective Loyalty Program
07 Wednesday Jun 2017
Posted in Chapter 06: Consumer Behavior
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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
“Certified” May Not Mean Safe: New FTC Ruling Creates Confusion for Used Car Buyers
31 Tuesday Jan 2017
Posted in Chapter 06: Consumer Behavior
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To help boost consumer confidence in used cars, many manufacturers tout the benefits of their “certified” used car resale programs. …
Selfies as Data: Relying on a New Form of Self-Reporting to Gauge Consumer Behavior
13 Monday Jun 2016
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When marketers search for insights into how and when consumers use their products, they face a few seemingly insurmountable challenges. …
The Slow Shopping Trend: Relaxing for Consumers, Profitable for Retailers
04 Thursday Feb 2016
Posted in Chapter 06: Consumer Behavior
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If modern buyers can get everything they need, delivered to their door quickly and efficiently, without having to leave home, …
Corn, Sugar, and Consumers: Which Claims Are True? And Ultimately, How Much Do Consumers Care?
26 Thursday Nov 2015
Posted in Chapter 06: Consumer Behavior
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Which is worse for you, sugar or high fructose corn syrup? In decades past, consumers sought to reduce the amount …
What Is Love? Getting Beyond Likes to Ensure True Customer Relationships
12 Monday Oct 2015
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When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
Just What Are You Telling Fashion Firms When You Search Google for Jumpsuits?
01 Thursday Oct 2015
Posted in Chapter 06: Consumer Behavior
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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …
Redefining Convenience: Walgreens’ Strategy to Make Life Easier for Customers
24 Friday Jul 2015
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At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
