16 Tuesday Mar 2021
Posted in Chapter 06: Consumer Behavior
This gallery contains 1 photo.
For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
11 Wednesday Nov 2020
This gallery contains 1 photo.
Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
29 Tuesday Sep 2020
This gallery contains 1 photo.
The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
03 Wednesday Jun 2020
This gallery contains 1 photo.
The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
01 Friday May 2020
This gallery contains 1 photo.
In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
This gallery contains 1 photo.
People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
16 Friday Feb 2018
25 Wednesday Oct 2017
This gallery contains 1 photo.
What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …
12 Tuesday Sep 2017
This gallery contains 1 photo.
Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
