29 Tuesday Sep 2020
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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
01 Friday May 2020
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In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
16 Friday Feb 2018
25 Wednesday Oct 2017
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What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …
12 Tuesday Sep 2017
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Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …
07 Wednesday Jun 2017
Posted in Chapter 06: Consumer Behavior
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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
31 Tuesday Jan 2017
Posted in Chapter 06: Consumer Behavior
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To help boost consumer confidence in used cars, many manufacturers tout the benefits of their “certified” used car resale programs. …
