16 Friday Feb 2018
25 Wednesday Oct 2017
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What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …
12 Tuesday Sep 2017
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Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
09 Wednesday Aug 2017
Tags
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …
07 Wednesday Jun 2017
Posted in Chapter 06: Consumer Behavior
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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
31 Tuesday Jan 2017
Posted in Chapter 06: Consumer Behavior
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To help boost consumer confidence in used cars, many manufacturers tout the benefits of their “certified” used car resale programs. …
13 Monday Jun 2016
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When marketers search for insights into how and when consumers use their products, they face a few seemingly insurmountable challenges. …
04 Thursday Feb 2016
Posted in Chapter 06: Consumer Behavior
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If modern buyers can get everything they need, delivered to their door quickly and efficiently, without having to leave home, …
26 Thursday Nov 2015
Posted in Chapter 06: Consumer Behavior
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Which is worse for you, sugar or high fructose corn syrup? In decades past, consumers sought to reduce the amount …
12 Monday Oct 2015
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When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
