07 Wednesday Jun 2017
Posted in Chapter 06: Consumer Behavior
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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
31 Tuesday Jan 2017
Posted in Chapter 06: Consumer Behavior
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To help boost consumer confidence in used cars, many manufacturers tout the benefits of their “certified” used car resale programs. …
13 Monday Jun 2016
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When marketers search for insights into how and when consumers use their products, they face a few seemingly insurmountable challenges. …
04 Thursday Feb 2016
Posted in Chapter 06: Consumer Behavior
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If modern buyers can get everything they need, delivered to their door quickly and efficiently, without having to leave home, …
26 Thursday Nov 2015
Posted in Chapter 06: Consumer Behavior
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Which is worse for you, sugar or high fructose corn syrup? In decades past, consumers sought to reduce the amount …
12 Monday Oct 2015
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When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
01 Thursday Oct 2015
Posted in Chapter 06: Consumer Behavior
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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …
24 Friday Jul 2015
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At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
11 Thursday Jun 2015
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Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …
06 Wednesday May 2015
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For many years, China has strongly encouraged or mandated that families may have only one child each. The results of …
