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Tag Archives: consumer behavior

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Independent Bookstores Find Renewed Success After the Pandemic

04 Saturday Mar 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Uncategorized

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books, Bookstores, consumer behavior, Independent

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In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …

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A Home Away from Home Depot or Home Goods

26 Thursday Jan 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, home depot, Home Goods

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While on vacation, people often imagine what it would be like to live in their getaway location. Could they be …

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Jewelers Are Turning Electronic Waste Into Wearable Treasure

15 Thursday Sep 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, jewelry

If you’re like most middle-class, Western consumers, you have a couple of old iPhones sitting around in a drawer. A …

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Shein On, You Crazy Successful Cut-Price Online Clothing Company

07 Tuesday Jun 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, online shopping, Shein

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Right now, the fast-fashion company Shein is selling a knot-shoulder, split-thigh, hologram slip dress for $13, and that’s one of …

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Do You Like Shopping Online or in the Store? Hybrid Shoppers Say, Why Not Both?

09 Wednesday Mar 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, hybrid shopping

Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …

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A Cinematic Cycle: Women In and At the Movies

17 Thursday Feb 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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consumer behavior, Movie Theatres, segmentation, Women

Movie theaters are open again, and big name, blockbuster, superhero movies are bringing in the crowds. But those crowds have …

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Peloton in the City: A Harmful Product Placement that also Reflects the Times

15 Tuesday Feb 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, consumer behavior, Peloton

Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …

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Do People Really Need a Special Apple Polishing Cloth? Their Behavior Suggests They Don’t Care About the Logical Answer

03 Wednesday Nov 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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apple, consumer behavior, polishing cloth

Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …

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Game (Not) Over: Videogame Makers Think You’ll Still Want to Stay Home and Play Games, Post-Pandemic

24 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, video games

Its a great big world out there, and most of us missed a lot of it during the COVID-19 pandemic. …

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No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer

19 Thursday Aug 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value

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consumer behavior, Pricing Concepts, Ski Mountains

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Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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