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Tag Archives: container store

Gallery

When Moms Make Up the Target Market

01 Monday Feb 2010

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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container store, moms

Busy moms have lots of specific needs. They need someplace to put all their and their children’s stuff. They require …

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Gallery

The Container Store Hires

21 Saturday Mar 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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container store, employees

This gallery contains 1 photo.

For some companies, employees are their most important asset, because they can communicate the brand to customers. But for many …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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