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Tag Archives: video games

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A Battle Royale for Gamers: Call of Duty Versus Fortnite

31 Wednesday Oct 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Uncategorized

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Activisions, Call of Duty, Fortnite, technology, video games

The rapid rise and popularity of Fortnite has initiated a new mode of competition in the gaming sector—both in games …

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Clicking through to a Real Bang: The Sale of Firearms Through Video Game Links

09 Monday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Marketing Ethics, Chapter 16: Supply Chain Management

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Call of Duty, Electronic Arts, ethics, Firearms, marketing, Medal of Honor, Online Retailing, video games

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The introduction of new versions of the hottest video games often rely on a companion website. Perhaps that site provides …

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Can’t Stop GameStop

11 Tuesday Aug 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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GameStop, video games

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Some industries are virtually recession proof, but entertainment has rarely been one of them. Thus, video gaming, the fastest growing …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (67)
  • Chapter 02: Developing Marketing Strategies (123)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (195)
  • Chapter 06: Consumer Behavior (156)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (102)
  • Chapter 09: Segmentation, Targeting and Positioning (124)
  • Chapter 10: Marketing Research (88)
  • Chapter 11: Product Branding and Packaging Decisions (187)
  • Chapter 12: Developing New Products (155)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (76)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (181)
  • Chapter 18: Integrated Marketing Communications (150)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (167)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (62)

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