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Tag Archives: Aldi

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Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them

10 Saturday Nov 2018

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Aldi, convenience, grocery, Online grocery shopping, shopper experience

The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …

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