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Grewal Levy Marketing News

Tag Archives: best buy

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A Strategy to Stop Showrooming: Price Matching

18 Sunday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

Tags

best buy, marketing, price matching, showrooming, Target

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Best Buy has already promised it. Target followed suit quickly. And Walmart has suggested it might take up the practice …

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A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping

17 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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Tags

best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups

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Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …

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Is It Time to Write an Obituary for Best Buy?

25 Thursday Oct 2012

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

Tags

best buy, marketing, Retailing, Services Marketing

This gallery contains 1 photo.

The future of the consumer electronics retailer Best Buy appears uncertain, and according to several observers, the chain is pretty …

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Best Buy Profits Less and Less

16 Monday Jan 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

best buy, black friday, free shipping, profits

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  Brick-and-mortar retailers that compete directly with online retailers face a couple of key challenges. First they have to find …

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Is There Room for One More?

08 Thursday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Tags

best buy, big box, circuit city, consumer electronics, HHGREGG, TV

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CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (142)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (113)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (92)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (105)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (22)
  • Uncategorized (3)

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