CEO Branding: Their Company or Themselves

24 Tuesday Jul 2007

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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CEO, Corporate branding, employee, HR

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Martha Stuart has benefited from being the face of her company, Martha Stuart Living Omnimedia, and the company has mostly …

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Are You Advertising Online? If You Blog, then You Are

18 Wednesday Apr 2007

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 20: Personal Selling and Sales Management

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advertising, blog, blogging, employee

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Employers waiting to meet potential employees can read up about the candidates prior to their first interview by accessing blogs …

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JCPenney Changes Its Image – And It Means Business!

22 Thursday Feb 2007

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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employee, employee training, JCpenney, morale

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JCPenney, the centennial retailer, is celebrating its great leaps in reinventing itself by aiming even higher. Since the hiring of …

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