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Tag Archives: mobile commerce

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Introducing the Kindle Fire

16 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ 10 Comments

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Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet

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When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …

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The Dynamic Retail Environment in Korea

14 Monday Nov 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

≈ 3 Comments

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app, korea, mobile commerce, pop up store, virtual retailing, virtual store

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Want a little retail excitement? It seems that the place to look is South Korea, where the discount retailer E-Mart …

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Pizza Hut on the Mobile Go

29 Saturday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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app, mobile app, mobile commerce, Pizza Hut

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The delivery pizza business has always been mobile in one sense, but Pizza Hut is making sure that it spreads …

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Luxury Retailers Love Digital

09 Sunday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ 2 Comments

Tags

department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet

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Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …

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Checkout Tesco’s Virtual Retailing in Korea

05 Wednesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ 1 Comment

Tags

mobile, mobile commerce, smartphone, tesco, virtual retailing

Tesco could not grow as fast as they expected in Korea.  However, this innovative strategy to do retailing virtually has helped them to be the largest food retailer in Korea. What do you think?

The Future of Mobile Retailing

29 Thursday Sep 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet

Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit

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Mobile Commerce

30 Thursday Dec 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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mobile app, mobile commerce

Mobile commerce offers a great opportunity for manufacturers and retailers. By 2015, people will access the Web more often through …

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Product Placement on HSN

28 Monday Sep 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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e-commerce, hsn, mobile commerce, product placement, tv advertising

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If a network’s entire programming menu features commercial messages, it can be hard to work in traditional ads, so HSN, …

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The Mobile Commerce Connection

14 Tuesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

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Tags

apple, apps, AT&T, iphone, mobile, mobile app, mobile commerce

So many people want the next-generation iPhone that AT&T had to shut down its preorders. Such examples are more and …

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New Marketing Advances

18 Thursday Dec 2008

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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customer service, dell, mobile commerce, twitter

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Companies have been daring, experimenting with all sorts of different technologies, including social networks, blogging sites, and viral content. At …

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Blog Stats

  • 285,079 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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