Tag Archives: mobile commerce

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Introducing the Kindle Fire

16 Wednesday Nov 2011

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …

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The Dynamic Retail Environment in Korea

14 Monday Nov 2011

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Want a little retail excitement? It seems that the place to look is South Korea, where the discount retailer E-Mart …

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Pizza Hut on the Mobile Go

29 Saturday Oct 2011

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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The delivery pizza business has always been mobile in one sense, but Pizza Hut is making sure that it spreads …

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Luxury Retailers Love Digital

09 Sunday Oct 2011

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …

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Checkout Tesco’s Virtual Retailing in Korea

05 Wednesday Oct 2011

Posted by in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tesco could not grow as fast as they expected in Korea.  However, this innovative strategy to do retailing virtually has helped them to be the largest food retailer in Korea. What do you think?

The Future of Mobile Retailing

29 Thursday Sep 2011

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit

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Mobile Commerce

30 Thursday Dec 2010

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Mobile commerce offers a great opportunity for manufacturers and retailers. By 2015, people will access the Web more often through …

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Product Placement on HSN

28 Monday Sep 2009

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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If a network’s entire programming menu features commercial messages, it can be hard to work in traditional ads, so HSN, …

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New Marketing Advances

18 Thursday Dec 2008

Posted by in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Companies have been daring, experimenting with all sorts of different technologies, including social networks, blogging sites, and viral content. At …

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