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A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …
Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom
20 Tuesday Apr 2021
Tag Archives: Amazon
How Far Can, and Should, Amazon Go to Keep Prime Subscribers?
24 Wednesday Mar 2021
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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …
Marketing Tidbit: Canada Takes on Amazon to Promote Shopping Locally
12 Friday Mar 2021
Posted in Marketing Tidbits
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With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research
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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
Is Amazon Undercutting Brands on Its Site with Price Promotions for Its Own Products? A Test of Pop-Up Ads
10 Wednesday Jul 2019
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Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
The Best Behavioral Predictor? What People Buy on Amazon
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?
08 Tuesday Jan 2019
Posted in Chapter 16: Supply Chain Management
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
The Portal: A New Product Offering from Facebook (with an Assist from Amazon)
23 Friday Nov 2018
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The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover
07 Wednesday Nov 2018
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When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …
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