Tags
A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …
Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom
20 Tuesday Apr 2021
Tag Archives: Amazon
How Far Can, and Should, Amazon Go to Keep Prime Subscribers?
24 Wednesday Mar 2021
This gallery contains 1 photo.
It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …
Marketing Tidbit: Canada Takes on Amazon to Promote Shopping Locally
12 Friday Mar 2021
Posted in Marketing Tidbits
This gallery contains 1 photo.
With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research
Tags
This gallery contains 1 photo.
On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
Is Amazon Undercutting Brands on Its Site with Price Promotions for Its Own Products? A Test of Pop-Up Ads
10 Wednesday Jul 2019
Tags
Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
The Best Behavioral Predictor? What People Buy on Amazon
26 Tuesday Feb 2019
This gallery contains 1 photo.
Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?
08 Tuesday Jan 2019
Posted in Chapter 16: Supply Chain Management
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
The Portal: A New Product Offering from Facebook (with an Assist from Amazon)
23 Friday Nov 2018
This gallery contains 11 photos.
The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover
07 Wednesday Nov 2018
Tags
When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …
