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Tag Archives: Amazon

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Marketing Tidbit: Amazon to acquire iRobot

30 Tuesday Aug 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, Marketing Tidbit, Roomba

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iRobot, the company that makes Roombas, has agreed to be acquired by Amazon for $1.7 billion. According to a joint …

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Marketing Tidbit: How Companies are Using AR for Virtual Clothing Try-On

15 Friday Jul 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, augmented reality, Marketing Tidbit

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Looking to buy a new set of kicks online, but wish you could see what they’d look like on your …

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In a Time of Historically Low Union Membership, Workers at Amazon, Starbucks, and Apple Are Organizing

01 Wednesday Jun 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Amazon, Retailing, sales management, Starbucks, Union

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Forty years ago, about one in five employed Americans belonged to a union. That number declined by about half—to 10.3 …

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Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom

20 Tuesday Apr 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Amazon, COVID-19, Product Branding, rebranding

A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …

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How Far Can, and Should, Amazon Go to Keep Prime Subscribers?

24 Wednesday Mar 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Amazon, corporate social responsibility, Marketing Ethics

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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …

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Marketing Tidbit: Canada Takes on Amazon to Promote Shopping Locally

12 Friday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, Canada, Marketing Tidbit, small business

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With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …

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No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack

11 Thursday Feb 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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Amazon, consumer behavior, Developing New Products, Fitness band, Halo

With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …

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How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy

29 Thursday Aug 2019

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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Amazon, data, ecommerce, technology

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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …

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Is Amazon Undercutting Brands on Its Site with Price Promotions for Its Own Products? A Test of Pop-Up Ads

10 Wednesday Jul 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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Amazon, Pop-Up Ads, Undercutting

Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …

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The Best Behavioral Predictor? What People Buy on Amazon

26 Tuesday Feb 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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Tags

advertising online, Amazon, targeting

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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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