Tags
Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
Is Amazon Undercutting Brands on Its Site with Price Promotions for Its Own Products? A Test of Pop-Up Ads
10 Wednesday Jul 2019
Tag Archives: Amazon
The Best Behavioral Predictor? What People Buy on Amazon
26 Tuesday Feb 2019
This gallery contains 1 photo.
Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?
08 Tuesday Jan 2019
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
The Portal: A New Product Offering from Facebook (with an Assist from Amazon)
23 Friday Nov 2018
This gallery contains 11 photos.
The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover
07 Wednesday Nov 2018
Tags
When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …
Controlling Theft with Dummy Packages: Amazon’s Effort to Catch Unethical Delivery Drivers
26 Friday Oct 2018
Tags
If you ship more than 5 billion packages annually, you’re going to lose a few of them. But Amazon is …
A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both
12 Thursday Oct 2017
This gallery contains 1 photo.
When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance
06 Wednesday Sep 2017
This gallery contains 1 photo.
Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
What’s the Deal with Whole Foods and Amazon?
17 Thursday Aug 2017
This gallery contains 1 photo.
Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
The Third-Party Effect: How Amazon’s Model Has Prompted a New Manufacturer–Retailer Relationship
28 Friday Jul 2017
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
Once upon a time, popular brand manufacturers held great sway over their physical retail partners. They could insist on certain …
