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Tag Archives: Amazon

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Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom

20 Tuesday Apr 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Amazon, COVID-19, Product Branding, rebranding

A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …

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How Far Can, and Should, Amazon Go to Keep Prime Subscribers?

24 Wednesday Mar 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Amazon, corporate social responsibility, Marketing Ethics

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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …

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Marketing Tidbit: Canada Takes on Amazon to Promote Shopping Locally

12 Friday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, Canada, Marketing Tidbit, small business

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With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …

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No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack

11 Thursday Feb 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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Amazon, consumer behavior, Developing New Products, Fitness band, Halo

With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …

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How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy

29 Thursday Aug 2019

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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Amazon, data, ecommerce, technology

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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …

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Is Amazon Undercutting Brands on Its Site with Price Promotions for Its Own Products? A Test of Pop-Up Ads

10 Wednesday Jul 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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Amazon, Pop-Up Ads, Undercutting

Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …

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The Best Behavioral Predictor? What People Buy on Amazon

26 Tuesday Feb 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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advertising online, Amazon, targeting

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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …

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Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?

08 Tuesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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Amazon, Amazon Prime, customer reviews, online reviews, Private label

Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …

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The Portal: A New Product Offering from Facebook (with an Assist from Amazon)

23 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products

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Amazon, Facebook, Facebook Portal, technology, video call

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The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …

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It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover

07 Wednesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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Amazon, Amazon Prime, pricing, value, Whole Foods

When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (142)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (113)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (92)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (105)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (22)
  • Uncategorized (3)

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