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Grewal Levy Marketing News

Tag Archives: data

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How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy

29 Thursday Aug 2019

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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Tags

Amazon, data, ecommerce, technology

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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …

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Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call

30 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 12: Developing New Products

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data, Google +, online privacy, privacy

When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …

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To What Extent Is YouTube Responsible for Protecting Children from Targeting?

18 Sunday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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data, data analytics, Google +, Kids, technology, Youtube

The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …

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Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results

06 Tuesday Feb 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, data, Marketing Ethics, Marketing Research, netflix, Spotify

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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …

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Vacuuming Up More than Dirt: The Information Collected by Roomba and Its Potential Uses

26 Tuesday Sep 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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data, Marketing Ethics, Roomba

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Many consumers leave their house in the morning to go to work or school, leaving their automatic vacuum turned on …

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Feeding Watson: In IBM’s Constant Pursuit for More Data, the Weather Company Is the Latest Contributor

01 Tuesday Dec 2015

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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data, IBM, Marketing Research

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Watson, IBM’s super computer (and Jeopardy champion), is a remarkable achievement, but it also is only as good as the …

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Data Analytics: The Science of Retail Marketing

07 Thursday Jan 2010

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

data, data analytics, wet seal

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The data that retailers can gather using modern tools and technical capabilities enable firms like Walmart, Target, Wet Seal, and …

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Treating your Loyal Customers Well

18 Sunday Oct 2009

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

Analytics, data, harrahs, information, loyalty, points, rewards

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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …

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The Profitable versus the Loyal

30 Tuesday Jun 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

data, data analytics, loyalty, profitable customers

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All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …

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Inducing Loyal Loyalty Card Use

11 Thursday Jun 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

Analytics, data, data analytics, loyalty, rewards

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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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