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When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …
Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call
30 Friday Nov 2018
Tag Archives: data
To What Extent Is YouTube Responsible for Protecting Children from Targeting?
18 Sunday Nov 2018
Posted in Chapter 04: Marketing Ethics, Uncategorized
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The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Vacuuming Up More than Dirt: The Information Collected by Roomba and Its Potential Uses
26 Tuesday Sep 2017
Posted in Chapter 04: Marketing Ethics
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Many consumers leave their house in the morning to go to work or school, leaving their automatic vacuum turned on …
Feeding Watson: In IBM’s Constant Pursuit for More Data, the Weather Company Is the Latest Contributor
01 Tuesday Dec 2015
Posted in Chapter 10: Marketing Research
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Watson, IBM’s super computer (and Jeopardy champion), is a remarkable achievement, but it also is only as good as the …
Data Analytics: The Science of Retail Marketing
07 Thursday Jan 2010
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The data that retailers can gather using modern tools and technical capabilities enable firms like Walmart, Target, Wet Seal, and …
Treating your Loyal Customers Well
18 Sunday Oct 2009
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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …
The Profitable versus the Loyal
30 Tuesday Jun 2009
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All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …
Inducing Loyal Loyalty Card Use
11 Thursday Jun 2009
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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …
Kroger Focuses Coupons for Loyalty
08 Thursday Jan 2009
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data, data analytics, kroger, loyalty, loyalty card, points, rewards
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When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …
