02 Monday Feb 2015
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The Internet is an innovation unlike virtually any other advance in human history. It was designed specifically to share information, …
08 Tuesday May 2012
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The promise of mobile technologies keeps growing, tantalizing retailers with the possibility of turning consumers with smartphones into loyal, high-share, …
17 Friday Feb 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …
14 Friday Oct 2011
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Consumers already take their mobile phones with them everywhere they go. Applications such as ShopKick are hoping to take advantage …
14 Friday May 2010
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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …
