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Tag Archives: mobile apps

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The Shift from Shared Content to Dedicated Services: What Does It Mean for Consumers?

02 Monday Feb 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior

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consumer behavior, mobile apps, Mobile Marketing, websites

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The Internet is an innovation unlike virtually any other advance in human history. It was designed specifically to share information, …

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Eight Great Examples of Retail Uses of Mobile Technologies

08 Tuesday May 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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iphone, mobile apps, retailer apps

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The promise of mobile technologies keeps growing, tantalizing retailers with the possibility of turning consumers with smartphones into loyal, high-share, …

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Mobile Technology that is Useful

17 Friday Feb 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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mobile apps, Retail apps

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The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …

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Mobile Fashion Apps

11 Wednesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl

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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …

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ShopKick Shops with You

14 Friday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

≈ 4 Comments

Tags

app, GPS, location based app, mobile apps, shopkick

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Consumers already take their mobile phones with them everywhere they go. Applications such as ShopKick are hoping to take advantage …

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They’re Doing It Again: Apple’s New Product Launch

14 Friday May 2010

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

apps, ipad, mobile, mobile apps, product launch

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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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