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How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy

29 Thursday Aug 2019

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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Amazon, data, ecommerce, technology

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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …

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Every Day Is Like … Monday?

01 Wednesday Dec 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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ecommerce, online, shopping online

On the Monday after Thanksgiving weekend, even those consumers afraid of visiting the malls on Black Friday go shopping. But …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (139)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (129)
  • Chapter 05: Analyzing the Marketing Environment (202)
  • Chapter 06: Consumer Behavior (161)
  • Chapter 07: Business-to-Business Marketing (76)
  • Chapter 08: Global Marketing (106)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (192)
  • Chapter 12: Developing New Products (164)
  • Chapter 13: Services: The Intangible Product (133)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (96)
  • Chapter 17: Retailing and Multichannel Marketing (188)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (175)
  • Chapter 20: Personal Selling and Sales Management (53)
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