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Tag Archives: ecommerce

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How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy

29 Thursday Aug 2019

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Uncategorized

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Amazon, data, ecommerce, technology

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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …

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Every Day Is Like … Monday?

01 Wednesday Dec 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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ecommerce, online, shopping online

On the Monday after Thanksgiving weekend, even those consumers afraid of visiting the malls on Black Friday go shopping. But …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (133)
  • Chapter 04: Marketing Ethics (127)
  • Chapter 05: Analyzing the Marketing Environment (199)
  • Chapter 06: Consumer Behavior (159)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (104)
  • Chapter 09: Segmentation, Targeting and Positioning (130)
  • Chapter 10: Marketing Research (90)
  • Chapter 11: Product Branding and Packaging Decisions (189)
  • Chapter 12: Developing New Products (160)
  • Chapter 13: Services: The Intangible Product (130)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (78)
  • Chapter 16: Supply Chain Management (92)
  • Chapter 17: Retailing and Multichannel Marketing (184)
  • Chapter 18: Integrated Marketing Communications (153)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (171)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (85)

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