12 Tuesday Jul 2016
Posted in Chapter 12: Developing New Products
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When companies introduce new products, they often are responding to consumer demands as they have emerged over time, such that …
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
05 Tuesday Jul 2016
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When Starbucks introduced its mobile ordering app, there was lots of commentary about what it meant for consumers. They could …
01 Friday Jul 2016
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B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
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When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
29 Wednesday Jun 2016
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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
27 Monday Jun 2016
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Google’s company motto is well known: “Don’t be evil.” In the ongoing discussion about what that means, the search engine …
23 Thursday Jun 2016
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The European Union has ruled that its citizens have a basic “right to be forgotten.” When they request that search …
21 Tuesday Jun 2016
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Marketing, branding, and packaging campaigns often involve months of preparation and planning, such that when Budweiser first came up with …
17 Friday Jun 2016
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Smoking is bad for people’s health. There’s no argument to be made, and thus when antismoking groups advocate to limit …
15 Wednesday Jun 2016
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There are a lot of shows currently airing on television that sound a lot like the shows that were airing …
