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In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
12 Monday Nov 2018
Author Archives: Grewal Levy Marketing
Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover
07 Wednesday Nov 2018
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When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …
Marketing Products that Many Need but No One Wants to Need: Issues in the Incontinence Market
05 Monday Nov 2018
A remarkable one-third of all adult women suffer incontinence, whether temporarily or regularly, at some point in their lives. Considering …
Expanding in All Directions: A Revised Approach by J.Crew
02 Friday Nov 2018
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The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …
A Battle Royale for Gamers: Call of Duty Versus Fortnite
31 Wednesday Oct 2018
The rapid rise and popularity of Fortnite has initiated a new mode of competition in the gaming sector—both in games …
What the AT&T Takeover Means for HBO and Other Time Warner Properties
29 Monday Oct 2018
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Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …
Controlling Theft with Dummy Packages: Amazon’s Effort to Catch Unethical Delivery Drivers
26 Friday Oct 2018
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If you ship more than 5 billion packages annually, you’re going to lose a few of them. But Amazon is …
China’s Social Credit System
24 Wednesday Oct 2018
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Alibaba, China, digital tracking, Social Credit System, social media, social network, technology
Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …
Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That
22 Monday Oct 2018
This gallery contains 13 photos.
As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
