No Credit? Then No Teenage Consumers for Online Stores

28 Friday Sep 2012

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

≈ 5 Comments

Tags

Credit Cards, marketing, Millenial Generation, online retail, Teenagers

This gallery contains 1 photo.

The Millennial generation has grown up online. They seek information from Google searches and Wikipedia entries, interact with friends through …

Continue reading →