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Tag Archives: twitter

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Marketing Tidbit: Updated Twitter Policies: No More Personal Pictures without Permission

26 Wednesday Jan 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Marketing Tidbit, Social and Mobile Marketing, twitter

When it came to privacy, Twitter had what one privacy scholar called a “semi-truck–sized hole” in its standards: In most …

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Does More Information Always Mean Better Marketing? The Social Media Challenge for Marketers

23 Friday Oct 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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Facebook, Mobile Marketing, social media, twitter

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Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …

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Measuring the Coolest Tunes: A Billboard Chart for the Popularity of Music-Related Tweets

18 Sunday May 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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Big Data, Billboard, music, twitter

Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …

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Taking a Sponge to Social Media: With Its Latest Promotion, Ajax Tries to Clean Your Clutter

14 Friday Feb 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Ajax, Ajax Social Wipes, Facebook, social media, Spam, twitter

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Faced with the task of cleaning house, consumers love convenient new options. Ajax, the consumer products brand that focuses on …

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A Hotel that Lets You Get Away from it All—By Letting You Expand Your Twitter Feed

14 Thursday Nov 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product

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Majorca, Marketing Enviornment, Sol Wave House, Spain, twitter

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In a world in which texting injuries—such as the accidents that happen when people walk into a lamppost because they …

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Improv on “Late Night with Jimmy Fallon”—But Only During the Commercial Breaks

21 Monday Oct 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Facebook, Improv, It's Your Move After Dark, Late Night with Jimmy Fallon, Lexus, Saturday Night Live, social media, tumblr, twitter

Social media appears to have brought us full circle. In the early days of television, nearly all the advertisements were …

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Simplicity as a Strength, and as a Weakness: Twitter’s Advertising Formats and Plans for the Future

13 Sunday Oct 2013

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, social media, Trending, twitter

The overall strategy embraced by Twitter seems to follow the KISS principle: Keep it simple, stupid! The microblogging service provider …

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Following Customer Service on Twitter

08 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

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Budget, consumer behavior, customer service, marketing, NPR, Penske, twitter

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A company’s Twitter account does not need thousands of dedicated followers to make an impact. Unlike celebrities and media personalities, …

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Making Money Off of All Those Tweets

25 Sunday Oct 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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Tags

advertising, tweets, twitter

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Mentioning the word “tweeting” used to mean you were talking about birds. Not anymore. Twitter has helped revolutionize how information …

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Social Media to the Rescue!

04 Tuesday Aug 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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coca cola, customer service, Facebook, social media, southwest airlines, twitter

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The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …

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Blog Stats

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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