• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: twitter

Gallery

Does More Information Always Mean Better Marketing? The Social Media Challenge for Marketers

23 Friday Oct 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

≈ Leave a comment

Tags

Facebook, Mobile Marketing, social media, twitter

This gallery contains 1 photo.

Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …

Continue reading →

Gallery

Measuring the Coolest Tunes: A Billboard Chart for the Popularity of Music-Related Tweets

18 Sunday May 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

≈ Leave a comment

Tags

Big Data, Billboard, music, twitter

Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …

Continue reading →

Gallery

Taking a Sponge to Social Media: With Its Latest Promotion, Ajax Tries to Clean Your Clutter

14 Friday Feb 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

≈ Leave a comment

Tags

Ajax, Ajax Social Wipes, Facebook, social media, Spam, twitter

This gallery contains 2 photos.

Faced with the task of cleaning house, consumers love convenient new options. Ajax, the consumer products brand that focuses on …

Continue reading →

Gallery

A Hotel that Lets You Get Away from it All—By Letting You Expand Your Twitter Feed

14 Thursday Nov 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product

≈ Leave a comment

Tags

Majorca, Marketing Enviornment, Sol Wave House, Spain, twitter

This gallery contains 1 photo.

In a world in which texting injuries—such as the accidents that happen when people walk into a lamppost because they …

Continue reading →

Gallery

Improv on “Late Night with Jimmy Fallon”—But Only During the Commercial Breaks

21 Monday Oct 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

Facebook, Improv, It's Your Move After Dark, Late Night with Jimmy Fallon, Lexus, Saturday Night Live, social media, tumblr, twitter

Social media appears to have brought us full circle. In the early days of television, nearly all the advertisements were …

Continue reading →

Gallery

Simplicity as a Strength, and as a Weakness: Twitter’s Advertising Formats and Plans for the Future

13 Sunday Oct 2013

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

advertising, social media, Trending, twitter

The overall strategy embraced by Twitter seems to follow the KISS principle: Keep it simple, stupid! The microblogging service provider …

Continue reading →

Gallery

Following Customer Service on Twitter

08 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

≈ 2 Comments

Tags

Budget, consumer behavior, customer service, marketing, NPR, Penske, twitter

This gallery contains 1 photo.

A company’s Twitter account does not need thousands of dedicated followers to make an impact. Unlike celebrities and media personalities, …

Continue reading →

Gallery

Making Money Off of All Those Tweets

25 Sunday Oct 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

advertising, tweets, twitter

This gallery contains 1 photo.

Mentioning the word “tweeting” used to mean you were talking about birds. Not anymore. Twitter has helped revolutionize how information …

Continue reading →

Gallery

Social Media to the Rescue!

04 Tuesday Aug 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

coca cola, customer service, Facebook, social media, southwest airlines, twitter

This gallery contains 1 photo.

The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …

Continue reading →

Gallery

Twittering the Latest News

29 Monday Jun 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

customer service, Facebook, social network, tweets, twitter

This gallery contains 1 photo.

It isn’t only your college roommate sending out those 140-character updates. Small and large companies alike find valuable applications for …

Continue reading →

← Older posts

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 241,321 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

Tags

advertising Amazon apple B2B Marketing branding China coca cola consumer behavior customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Omnichannel Marketing Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

Cancel

 
Loading Comments...
Comment
    ×
    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy