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Tag Archives: JC Penny

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JC Penney Looks to Woo Older Female Consumers to Reenergize Brand

14 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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JC Penny, Positioning, segmentation, targeting

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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …

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JCPenney and Liz Claiborne: Can a Match Made in Retail Heaven Survive When One Partner Stumbles?

25 Thursday Sep 2014

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, fashion fix, JC Penny, Liz Claiborne, Public Relations, Retailing

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                                Among the troubling and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (77)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (166)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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