• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: JC Penny

Gallery

JC Penney Looks to Woo Older Female Consumers to Reenergize Brand

14 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

≈ Leave a comment

Tags

JC Penny, Positioning, segmentation, targeting

This gallery contains 1 photo.

Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …

Continue reading →

Gallery

JCPenney and Liz Claiborne: Can a Match Made in Retail Heaven Survive When One Partner Stumbles?

25 Thursday Sep 2014

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

advertising, fashion fix, JC Penny, Liz Claiborne, Public Relations, Retailing

This gallery contains 1 photo.

                                Among the troubling and …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 195,645 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (67)
  • Chapter 02: Developing Marketing Strategies (123)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (125)
  • Chapter 05: Analyzing the Marketing Environment (192)
  • Chapter 06: Consumer Behavior (155)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (100)
  • Chapter 09: Segmentation, Targeting and Positioning (122)
  • Chapter 10: Marketing Research (88)
  • Chapter 11: Product Branding and Packaging Decisions (187)
  • Chapter 12: Developing New Products (155)
  • Chapter 13: Services: The Intangible Product (127)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (76)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (180)
  • Chapter 18: Integrated Marketing Communications (149)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (165)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (52)

Tags

advertising Amazon Analytics apple B2B Marketing branding China coca cola consumer behavior customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Omnichannel Marketing Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology television TV twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

Cancel