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Tag Archives: JC Penny

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Marketing Tidbit: Will JC Penny be able to Lure back Customers?

13 Monday Jun 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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JC Penny, Marketing Tidbit

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Love the one you’re with, and when that doesn’t work … try to make the one who was once with …

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JC Penney Looks to Woo Older Female Consumers to Reenergize Brand

14 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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JC Penny, Positioning, segmentation, targeting

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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …

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JCPenney and Liz Claiborne: Can a Match Made in Retail Heaven Survive When One Partner Stumbles?

25 Thursday Sep 2014

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, fashion fix, JC Penny, Liz Claiborne, Public Relations, Retailing

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                                Among the troubling and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (146)
  • Chapter 05: Analyzing the Marketing Environment (215)
  • Chapter 06: Consumer Behavior (172)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (143)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (141)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (89)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (201)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (186)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (30)
  • Uncategorized (3)

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