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Tag Archives: JC Penny

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JC Penney Looks to Woo Older Female Consumers to Reenergize Brand

14 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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JC Penny, Positioning, segmentation, targeting

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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …

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JCPenney and Liz Claiborne: Can a Match Made in Retail Heaven Survive When One Partner Stumbles?

25 Thursday Sep 2014

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, fashion fix, JC Penny, Liz Claiborne, Public Relations, Retailing

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                                Among the troubling and …

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (120)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (123)
  • Chapter 05: Analyzing the Marketing Environment (191)
  • Chapter 06: Consumer Behavior (152)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (97)
  • Chapter 09: Segmentation, Targeting and Positioning (119)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (184)
  • Chapter 12: Developing New Products (151)
  • Chapter 13: Services: The Intangible Product (124)
  • Chapter 14: Pricing Concepts for Establishing Value (87)
  • Chapter 15: Strategic Pricing Concepts (75)
  • Chapter 16: Supply Chain Management (85)
  • Chapter 17: Retailing and Multichannel Marketing (178)
  • Chapter 18: Integrated Marketing Communications (148)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (161)
  • Chapter 20: Personal Selling and Sales Management (46)
  • Uncategorized (23)

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