A Partnership to Get Healthier Options to Consumers: WW and Blue Apron

25 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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Blue Apron, healthy eating, Meal Kits, WW

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Once praised as a game changer in the eat-at-home market, Blue Apron recently has struggled to stay afloat, as subscribers …

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Food Marketing Goes Healthy

18 Wednesday Jul 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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children, green, health, healthy eating, kellogg

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The “green” trend seems to be expanding into all industries. Marketers focus on the health value of foods, and consumers …

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