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Tag Archives: Loyalty Programs

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Loyal Customers Don’t Like Change: The Challenges for Marriott in Adjusting Its Loyalty Program

18 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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Brand Loyalty, Loyalty Programs, Marriott, merger, Starwood Hotels

After Marriott purchased Starwood Hotels and its various brands, it initially kept the loyalty programs associated with the different brands …

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Beautiful Loyalty: Sally Beauty’s Effective Loyalty Program

07 Wednesday Jun 2017

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, Loyalty Programs, Sally Beauty

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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …

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Congressional Hearings About Loyalty—But Not to the Country: The Ethical Considerations Surrounding Modern Loyalty Programs

19 Sunday Jan 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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Congressional Hearings, Data Gathering, Loyalty Programs, privacy

Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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