18 Tuesday Dec 2018
After Marriott purchased Starwood Hotels and its various brands, it initially kept the loyalty programs associated with the different brands …
07 Wednesday Jun 2017
Posted in Chapter 06: Consumer Behavior
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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
19 Sunday Jan 2014
Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …
