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Tag Archives: Loyalty Programs

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Beautiful Loyalty: Sally Beauty’s Effective Loyalty Program

07 Wednesday Jun 2017

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, Loyalty Programs, Sally Beauty

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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …

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Congressional Hearings About Loyalty—But Not to the Country: The Ethical Considerations Surrounding Modern Loyalty Programs

19 Sunday Jan 2014

Posted by Grewal Levy Marketing in Chapter 04: Marketing Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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Congressional Hearings, Data Gathering, Loyalty Programs, privacy

Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (62)
  • Chapter 02: Developing Marketing Strategies (116)
  • Chapter 03: Social and Mobile Marketing (121)
  • Chapter 04: Marketing Ethics (108)
  • Chapter 05: Analyzing the Marketing Environment (180)
  • Chapter 06: Consumer Behavior (147)
  • Chapter 07: Business-to-Business Marketing (68)
  • Chapter 08: Global Marketing (94)
  • Chapter 09: Segmentation, Targeting and Positioning (112)
  • Chapter 10: Marketing Research (85)
  • Chapter 11: Product Branding and Packaging Decisions (176)
  • Chapter 12: Developing New Products (140)
  • Chapter 13: Services: The Intangible Product (117)
  • Chapter 14: Pricing Concepts for Establishing Value (84)
  • Chapter 15: Strategic Pricing Concepts (70)
  • Chapter 16: Supply Chain Management (76)
  • Chapter 17: Retailing and Multichannel Marketing (168)
  • Chapter 18: Integrated Marketing Communications (141)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (154)
  • Chapter 20: Personal Selling and Sales Management (45)
  • Uncategorized (8)

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