• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Loyalty Programs

Gallery

Beautiful Loyalty: Sally Beauty’s Effective Loyalty Program

07 Wednesday Jun 2017

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

≈ Leave a comment

Tags

consumer behavior, Loyalty Programs, Sally Beauty

This gallery contains 1 photo.

For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …

Continue reading →

Gallery

Congressional Hearings About Loyalty—But Not to the Country: The Ethical Considerations Surrounding Modern Loyalty Programs

19 Sunday Jan 2014

Posted by Grewal Levy Marketing in Chapter 04: Marketing Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

≈ Leave a comment

Tags

Congressional Hearings, Data Gathering, Loyalty Programs, privacy

Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 151,871 views

RSS Feed

  • RSS - Posts

Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (63)
  • Chapter 02: Developing Marketing Strategies (117)
  • Chapter 03: Social and Mobile Marketing (122)
  • Chapter 04: Marketing Ethics (110)
  • Chapter 05: Analyzing the Marketing Environment (183)
  • Chapter 06: Consumer Behavior (149)
  • Chapter 07: Business-to-Business Marketing (68)
  • Chapter 08: Global Marketing (94)
  • Chapter 09: Segmentation, Targeting and Positioning (112)
  • Chapter 10: Marketing Research (85)
  • Chapter 11: Product Branding and Packaging Decisions (177)
  • Chapter 12: Developing New Products (142)
  • Chapter 13: Services: The Intangible Product (119)
  • Chapter 14: Pricing Concepts for Establishing Value (85)
  • Chapter 15: Strategic Pricing Concepts (70)
  • Chapter 16: Supply Chain Management (77)
  • Chapter 17: Retailing and Multichannel Marketing (170)
  • Chapter 18: Integrated Marketing Communications (142)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (156)
  • Chapter 20: Personal Selling and Sales Management (46)
  • Uncategorized (8)

Tags

advertising Amazon Analytics apple B2B Marketing branding China coca cola consumer behavior customer service Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications ipad loyalty luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

Cancel