08 Tuesday Jan 2019
Posted in Chapter 16: Supply Chain Management
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
04 Friday Nov 2011
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CPG, economy, layaway, Private label, recession, trade down, Walmart
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In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
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At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
17 Thursday Feb 2011
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Private-label products sold by food, drug, and mass merchandise retailers have enjoyed a 2 percent increase in sales recently, even …
29 Friday Jan 2010
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The Florida-based Publix grocery chain offers a private-label brand, Greenwise, that promises healthy and organic products. The brand has been …
09 Friday Oct 2009
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If you don’t live in New York City, you may not know Duane Reade, but the 256-store drugstore chain is …
20 Friday Mar 2009
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Consumer packaged goods, such as detergent, paper towels, shampoo, and diapers, are among the first categories in which consumers switch …
19 Thursday Mar 2009
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Wal-Mart is improving the variety of its private-label store brands, as 64 percent of its consumers note that they always …
26 Thursday Feb 2009
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One way that retailers are selling products with better value is through private-label brands. However, national branded manufacturers also are …
20 Tuesday Jan 2009
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Retailers love private-label clothing and keep adding new lines to boost margins, because margins on private-label merchandise are much higher …
Grewal Levy Marketing News 