When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …
Hiring More Staff to Cut Costs: Tractor Supply Co.’s Strategic Personnel Increases
07 Thursday Apr 2022
Category Archives: Chapter 20: Personal Selling and Sales Management
How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
Are Multilevel Marketing Sales a Route to Fabulous Wealth or Really Just a Pyramid Scheme?
15 Wednesday Apr 2020
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In multilevel marketing (MLM) sales structures, the sales consultants affiliated with the company purchase products at a wholesale price, then …
When the Sharks Are Circling: The Selling Lessons to Learn from Shark Tank Contestants
13 Monday Apr 2020
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For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …
Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch
11 Wednesday Mar 2020
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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …
With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders
26 Wednesday Feb 2020
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Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …
Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India
23 Wednesday Jan 2019
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For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …
A LinkedIn Advertising Campaign that Focuses on How People Can Sell
17 Thursday Jan 2019
The underlying purpose and market offering of LinkedIn is inherent in its very name: to establish links. Its focus on …
It Just Got a Little Harder to Land a Marketing Job: Cuts at Microsoft
15 Tuesday Aug 2017
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At Microsoft, approximately 50,000 of its more than 121,000 employees perform some marketing or selling functions. But the company’s sales …
How Technology and Data Are Changing Sales Management, Among Other Things
08 Wednesday Feb 2017
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The changes brought about by technology, social and mobile media, and massive data are frequent topics of discussion, throughout this …
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