• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Category Archives: Chapter 20: Personal Selling and Sales Management

Gallery

In a Time of Historically Low Union Membership, Workers at Amazon, Starbucks, and Apple Are Organizing

01 Wednesday Jun 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

Amazon, Retailing, sales management, Starbucks, Union

This gallery contains 1 photo.

Forty years ago, about one in five employed Americans belonged to a union. That number declined by about half—to 10.3 …

Continue reading →

Gallery

Hiring More Staff to Cut Costs: Tractor Supply Co.’s Strategic Personnel Increases

07 Thursday Apr 2022

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

sales management, Tractor Supply Co

When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …

Continue reading →

Gallery

How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

07 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

fedex, Overview of Marketing, sales management, Supply Chain Management

This gallery contains 1 photo.

Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

Continue reading →

Gallery

Are Multilevel Marketing Sales a Route to Fabulous Wealth or Really Just a Pyramid Scheme?

15 Wednesday Apr 2020

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

LuLaRoe, multilevel marketing (MLM), Personal Selling

This gallery contains 1 photo.

In multilevel marketing (MLM) sales structures, the sales consultants affiliated with the company purchase products at a wholesale price, then …

Continue reading →

Gallery

When the Sharks Are Circling: The Selling Lessons to Learn from Shark Tank Contestants

13 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

Personal Selling, sales management, Shark Tank, small business

This gallery contains 1 photo.

For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …

Continue reading →

Gallery

Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch

11 Wednesday Mar 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

Marketing Environment, Personal Selling, sales management

This gallery contains 1 photo.

For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …

Continue reading →

Gallery

With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders

26 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

digital advertising, Mobile Marketing, sales management, Starbucks

This gallery contains 1 photo.

Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …

Continue reading →

Gallery

Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India

23 Wednesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

Farming, india, social networking, technology, WhatsApp

For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …

Continue reading →

Gallery

A LinkedIn Advertising Campaign that Focuses on How People Can Sell

17 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

connections, LinkedIn, Personal Selling, social networking

The underlying purpose and market offering of LinkedIn is inherent in its very name: to establish links. Its focus on …

Continue reading →

Gallery

It Just Got a Little Harder to Land a Marketing Job: Cuts at Microsoft

15 Tuesday Aug 2017

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

Microsoft, sales management

This gallery contains 1 photo.

At Microsoft, approximately 50,000 of its more than 121,000 employees perform some marketing or selling functions. But the company’s sales …

Continue reading →

← Older posts

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 284,874 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 461 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...