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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
Tag Archives: Facebook
Are Algorithms Discriminatory? Questions About How Facebook Targets Advertising
26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
Do Users Know What They Are Sharing with Facebook, and Do They Care?
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
Connecting Uganda: Are Facebook’s Efforts Socially Responsible or Strategically Smart? Or Both?
06 Thursday Dec 2018
Posted in Chapter 08: Global Marketing
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Uganda, located in East Africa, is a notoriously poor and challenged nation. But today, it also hosts approximately 500 miles …
The Portal: A New Product Offering from Facebook (with an Assist from Amazon)
23 Friday Nov 2018
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The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
Intel Inside AI: The Deep Learning, Artificial Intelligence Chip Being Developed in Collaboration with Facebook
08 Friday Dec 2017
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Recognizing an urgent and substantial need among its business clients, Intel Corporation is actively working with such familiar names as …
A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising
09 Thursday Nov 2017
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We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
Advertising Industry “Likes” Changes Coming to Facebook
14 Friday Apr 2017
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Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
To Block or Not to Block: The Competing and Compelling Interests of Advertisers, Users, and Facebook
26 Monday Sep 2016
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Facebook is, obviously, a social media site. But it also is an advertising platform that links advertisers to consumers, and …
Does More Information Always Mean Better Marketing? The Social Media Challenge for Marketers
23 Friday Oct 2015
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Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …
