26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
06 Thursday Dec 2018
Posted in Chapter 08: Global Marketing, Uncategorized
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Uganda, located in East Africa, is a notoriously poor and challenged nation. But today, it also hosts approximately 500 miles …
23 Friday Nov 2018
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The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
08 Friday Dec 2017
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Recognizing an urgent and substantial need among its business clients, Intel Corporation is actively working with such familiar names as …
09 Thursday Nov 2017
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We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
14 Friday Apr 2017
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Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
26 Monday Sep 2016
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Facebook is, obviously, a social media site. But it also is an advertising platform that links advertisers to consumers, and …
23 Friday Oct 2015
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Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …
18 Monday May 2015
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Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …
