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Tag Archives: Facebook

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The Company Formerly Known as Facebook Just Opened a Physical Store

09 Thursday Jun 2022

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Facebook, Meta, Social and Mobile Marketing

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Feel like Facebook just isn’t taking up quite enough of your time anymore? It agrees. The company now known as …

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The Meta Future: What Moves Is Facebook Making Now, and Why?

09 Tuesday Nov 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions

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Facebook, Meta, Product Branding, Social and Mobile Marketing

Like most big announcements by massive, globally known companies, Facebook’s recent description of its rebranding as Meta was not something …

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Something for Everyone: Shopping through Facebook Shops

08 Wednesday Jul 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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e-commerce, Facebook, Multichannel Marketing, Retailing, Social and Mobile Marketing

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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …

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Are Algorithms Discriminatory? Questions About How Facebook Targets Advertising

26 Wednesday Jun 2019

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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Discrimination, Facebook, targeting

The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …

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Do Users Know What They Are Sharing with Facebook, and Do They Care?

07 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research

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advertising online, Facebook, Facebook strategy

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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …

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Connecting Uganda: Are Facebook’s Efforts Socially Responsible or Strategically Smart? Or Both?

06 Thursday Dec 2018

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing

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Facebook, Facebook strategy, internet, Uganda

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Uganda, located in East Africa, is a notoriously poor and challenged nation. But today, it also hosts approximately 500 miles …

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The Portal: A New Product Offering from Facebook (with an Assist from Amazon)

23 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products

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Amazon, Facebook, Facebook Portal, technology, video call

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The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …

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Intel Inside AI: The Deep Learning, Artificial Intelligence Chip Being Developed in Collaboration with Facebook

08 Friday Dec 2017

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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AI, B2B Marketing, Facebook, Intel

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Recognizing an urgent and substantial need among its business clients, Intel Corporation is actively working with such familiar names as …

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A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising

09 Thursday Nov 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Facebook, Marketing Ethics, Social and Mobile Marketing

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We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …

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Advertising Industry “Likes” Changes Coming to Facebook

14 Friday Apr 2017

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, B2B Marketing, Facebook, Media Rating Council

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Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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