Tags
In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …
Moving into Production: Netflix Establishes a Physical Location to Produce New Content
21 Friday Dec 2018
Category Archives: Chapter 12: Developing New Products
Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call
30 Friday Nov 2018
Tags
When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …
The Portal: A New Product Offering from Facebook (with an Assist from Amazon)
23 Friday Nov 2018
This gallery contains 11 photos.
The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
Marketing Products that Many Need but No One Wants to Need: Issues in the Incontinence Market
05 Monday Nov 2018
A remarkable one-third of all adult women suffer incontinence, whether temporarily or regularly, at some point in their lives. Considering …
A Battle Royale for Gamers: Call of Duty Versus Fortnite
31 Wednesday Oct 2018
The rapid rise and popularity of Fortnite has initiated a new mode of competition in the gaming sector—both in games …
Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That
22 Monday Oct 2018
This gallery contains 13 photos.
As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
Drones in the Sky, Questions on the Ground
18 Thursday Oct 2018
Posted in Chapter 12: Developing New Products
Tags
construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography
This gallery contains 1 photo.
As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …
New Services Make It Easy to Adopt an ‘Instagram Style’
10 Wednesday Oct 2018
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Instagram fashion influencers have cultivated their own “Instagram Style” of constantly evolving cult fashion items that quickly become must-have (and …
Chipotle Makes Changes to Appeal to Customers Hungry for Something New
10 Monday Sep 2018
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Chipotle’s new Chief Executive is whipping up change in the kitchen of the fast-casual restaurant. Chipotle’s deliberately limited menu will …
Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences
30 Thursday Nov 2017
This gallery contains 1 photo.
In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
