What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market
24 Monday May 2021
Category Archives: Chapter 12: Developing New Products
Tell Me It Makes Life Easier, Without Saying It Makes Life Easier: Finding Ways to Market Tools that Help with Food Prep
30 Friday Apr 2021
Posted in Chapter 12: Developing New Products
Food is central not just to survival but to identity. People embrace comfort foods from their childhood, unique recipes from …
Simulated Racing Already Offered Gaming Appeal, and then COVID-19 Pushed It Over the Finish Line
01 Thursday Apr 2021
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The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …
A Fashion Accessory for the Masked Era, and the Successful Supply Story of a Nimble Small Firm
10 Wednesday Mar 2021
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Now that consumers have had about a year of experience wearing masks, everyone knows some of the small annoyances associated …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Pink Crème, Sprinkles, and a Photo: Sweetening the Appeal of Oreos with Personalized Options
28 Thursday Jan 2021
Posted in Chapter 12: Developing New Products
Conventional Oreos are delicious, of course, and the company also has introduced a range of creative flavors to keep people …
Leveraging the Power of Scent in New Products Designed to Soothe and Comfort
18 Monday Jan 2021
Posted in Chapter 12: Developing New Products
Extensive neurological research shows that scents have powerful influences on people—something Shakespeare could have told them (“There’s rosemary, that’s for …
From All Access to +: Reimagining and Rebranding a Streaming Channel
28 Wednesday Oct 2020
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
The new kid on the streaming block actually has been around for a while. With the merger of Viacom and …
Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles
20 Tuesday Oct 2020
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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
