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Category Archives: Chapter 12: Developing New Products

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I’d Like to Give the World a Customized Coke: Coca-Cola Is Ready to Save the Environment

13 Wednesday Jul 2022

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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coca cola, Developing New Products

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In its earlier iterations, Coca-Cola’s Freestyle machine promised an essentially unlimited range of drink options that allowed consumers to customize …

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Marketing Tidbit: Have Tech Companies Forgotten About the 99%?

22 Wednesday Sep 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Marketing Tidbits

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Developing New Products, Marketing Tidbit, Social and Mobile Marketing

Oh 5G, art thou for thee, but not for me? In a recent editorial, The New York Times argues that …

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Marketing Tidbit: Ferrari’s Expansion into Fashion

17 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Marketing Tidbits

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Developing New Products, fashion, Ferrari, Marketing Strategy, Marketing Tidbit

Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …

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Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market

24 Monday May 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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3D Printing, Developing New Products, jewelry, Marketing Environment

What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …

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Tell Me It Makes Life Easier, Without Saying It Makes Life Easier: Finding Ways to Market Tools that Help with Food Prep

30 Friday Apr 2021

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Convenience tools, Developing New Products

Food is central not just to survival but to identity. People embrace comfort foods from their childhood, unique recipes from …

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Simulated Racing Already Offered Gaming Appeal, and then COVID-19 Pushed It Over the Finish Line

01 Thursday Apr 2021

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertiser sponsored, Developing New Products, racing, video games

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The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …

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A Fashion Accessory for the Masked Era, and the Successful Supply Story of a Nimble Small Firm

10 Wednesday Mar 2021

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Face masks, mask chain

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Now that consumers have had about a year of experience wearing masks, everyone knows some of the small annoyances associated …

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No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack

11 Thursday Feb 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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Amazon, consumer behavior, Developing New Products, Fitness band, Halo

With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …

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Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand

01 Monday Feb 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Beauty Products, Developing New Products, Essenci, Package Decisions, Product Branding

Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …

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Pink Crème, Sprinkles, and a Photo: Sweetening the Appeal of Oreos with Personalized Options

28 Thursday Jan 2021

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Oreo

Conventional Oreos are delicious, of course, and the company also has introduced a range of creative flavors to keep people …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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