Oh 5G, art thou for thee, but not for me? In a recent editorial, The New York Times argues that …
Marketing Tidbit: Have Tech Companies Forgotten About the 99%?
22 Wednesday Sep 2021
Category Archives: Chapter 12: Developing New Products
Marketing Tidbit: Ferrari’s Expansion into Fashion
17 Friday Sep 2021
Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …
Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market
24 Monday May 2021
What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
Tell Me It Makes Life Easier, Without Saying It Makes Life Easier: Finding Ways to Market Tools that Help with Food Prep
30 Friday Apr 2021
Posted in Chapter 12: Developing New Products
Food is central not just to survival but to identity. People embrace comfort foods from their childhood, unique recipes from …
Simulated Racing Already Offered Gaming Appeal, and then COVID-19 Pushed It Over the Finish Line
01 Thursday Apr 2021
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The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …
A Fashion Accessory for the Masked Era, and the Successful Supply Story of a Nimble Small Firm
10 Wednesday Mar 2021
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Now that consumers have had about a year of experience wearing masks, everyone knows some of the small annoyances associated …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Pink Crème, Sprinkles, and a Photo: Sweetening the Appeal of Oreos with Personalized Options
28 Thursday Jan 2021
Posted in Chapter 12: Developing New Products
Conventional Oreos are delicious, of course, and the company also has introduced a range of creative flavors to keep people …
Leveraging the Power of Scent in New Products Designed to Soothe and Comfort
18 Monday Jan 2021
Posted in Chapter 12: Developing New Products
Extensive neurological research shows that scents have powerful influences on people—something Shakespeare could have told them (“There’s rosemary, that’s for …
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