With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
Category Archives: Chapter 12: Developing New Products
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Pink Crème, Sprinkles, and a Photo: Sweetening the Appeal of Oreos with Personalized Options
28 Thursday Jan 2021
Posted in Chapter 12: Developing New Products
Conventional Oreos are delicious, of course, and the company also has introduced a range of creative flavors to keep people …
Leveraging the Power of Scent in New Products Designed to Soothe and Comfort
18 Monday Jan 2021
Posted in Chapter 12: Developing New Products
Extensive neurological research shows that scents have powerful influences on people—something Shakespeare could have told them (“There’s rosemary, that’s for …
From All Access to +: Reimagining and Rebranding a Streaming Channel
28 Wednesday Oct 2020
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
The new kid on the streaming block actually has been around for a while. With the merger of Viacom and …
Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles
20 Tuesday Oct 2020
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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
A Foot Soldier in the Ongoing Chicken Wars
01 Tuesday Sep 2020
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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …
Are Traditional Gas Guzzlers the Future for the Electric Vehicle Market?
14 Tuesday Jul 2020
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Although there are more electric vehicles (EVs) on the road today than ever before, the market remains somewhat limited, prompting …
Nura: The Earphones that Sound Great to You, Because They’re Tailored to Your Ear
03 Friday Jul 2020
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Using a novel technology that monitors the acoustic emissions that people’s ears produce as they listen, Nura headphones and earphones …
A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology
21 Tuesday Apr 2020
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Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …
