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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: entertainment

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Adding Podcasts to their Portfolios: How Streaming Services Are Expanding their Product Lines

31 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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entertainment, Podcasts, Product lines, Spotify

Streaming services such as Pandora and Spotify sell access to digital music options, a combined service and product that seemingly …

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Moving into Production: Netflix Establishes a Physical Location to Produce New Content

21 Friday Dec 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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entertainment, netflix, studio

In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …

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What the AT&T Takeover Means for HBO and Other Time Warner Properties

29 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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acquisition, AT&T, entertainment, HBO, Time Warner, TV

Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …

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Shopping Center Engagement

02 Sunday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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entertainment, shopping mall, social media

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At one time, the local mall was the site for not just shopping but also socializing. Today though, customers spend …

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Hey You Small Businesses: StickK to It!

08 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 18: Integrated Marketing Communications

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entertainment, staples

New Years’ resolutions are hard to keep, whether for individuals or for companies. To offer some support for small businesses, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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