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Grewal Levy Marketing News

Tag Archives: entertainment

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What the AT&T Takeover Means for HBO and Other Time Warner Properties

29 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Uncategorized

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acquisition, AT&T, entertainment, HBO, Time Warner, TV

Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …

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Shopping Center Engagement

02 Sunday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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entertainment, shopping mall, social media

This gallery contains 1 photo.

At one time, the local mall was the site for not just shopping but also socializing. Today though, customers spend …

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Hey You Small Businesses: StickK to It!

08 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 18: Integrated Marketing Communications

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entertainment, staples

New Years’ resolutions are hard to keep, whether for individuals or for companies. To offer some support for small businesses, …

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (120)
  • Chapter 03: Social and Mobile Marketing (128)
  • Chapter 04: Marketing Ethics (121)
  • Chapter 05: Analyzing the Marketing Environment (191)
  • Chapter 06: Consumer Behavior (152)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (97)
  • Chapter 09: Segmentation, Targeting and Positioning (118)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (184)
  • Chapter 12: Developing New Products (149)
  • Chapter 13: Services: The Intangible Product (123)
  • Chapter 14: Pricing Concepts for Establishing Value (87)
  • Chapter 15: Strategic Pricing Concepts (75)
  • Chapter 16: Supply Chain Management (85)
  • Chapter 17: Retailing and Multichannel Marketing (177)
  • Chapter 18: Integrated Marketing Communications (148)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (161)
  • Chapter 20: Personal Selling and Sales Management (46)
  • Uncategorized (17)

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