04 Tuesday May 2021
Posted in Chapter 10: Marketing Research
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Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …
07 Thursday Feb 2019
Posted in Chapter 06: Consumer Behavior
Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …
25 Friday Jan 2019
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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
04 Tuesday Dec 2018
Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …
02 Friday Nov 2018
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The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …
01 Thursday Oct 2015
Posted in Chapter 06: Consumer Behavior
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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …
11 Thursday Jun 2015
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Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …
17 Friday Oct 2014
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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …
06 Thursday Oct 2011
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apple, fashion, innovation, marketing youself, steve jobs, tablet
Today is the first day without Steve Jobs. Jobs created the Apple brand and developed new products that were incredibly innovative. He was even successful at marketing himself through his simple uniform. He embodied the simplicity that he envisioned for consumers of Apple products.
Steve Jobs’ Most memorable speeches:
