01 Thursday Oct 2015
Posted in Chapter 06: Consumer Behavior
Tags
This gallery contains 1 photo.
Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …
11 Thursday Jun 2015
This gallery contains 1 photo.
Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …
17 Friday Oct 2014
This gallery contains 1 photo.
Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Tags
fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
This gallery contains 2 photos.
More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …
06 Thursday Oct 2011
Tags
apple, fashion, innovation, marketing youself, steve jobs, tablet
Today is the first day without Steve Jobs. Jobs created the Apple brand and developed new products that were incredibly innovative. He was even successful at marketing himself through his simple uniform. He embodied the simplicity that he envisioned for consumers of Apple products.
Steve Jobs’ Most memorable speeches:
20 Thursday Jan 2011
This gallery contains 1 photo.
The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …
13 Monday Sep 2010
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
20 Saturday Mar 2010
Tags
This gallery contains 1 photo.
Talk about an offer they couldn’t refuse. L.L. Bean needed some way to communicate that it was expanding beyond the …
17 Wednesday Feb 2010
This gallery contains 1 photo.
The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
06 Friday Nov 2009
Tags
This gallery contains 1 photo.
Not many centennials worry about new images, but as L.L. Bean approaches 100 years old, the retailer best known for …
