Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …
Art and the Fashionable Sock: A New Era in Licensing Agreements
04 Tuesday Dec 2018
Tag Archives: fashion
Expanding in All Directions: A Revised Approach by J.Crew
02 Friday Nov 2018
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The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …
Just What Are You Telling Fashion Firms When You Search Google for Jumpsuits?
01 Thursday Oct 2015
Posted in Chapter 06: Consumer Behavior
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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …
From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?
11 Thursday Jun 2015
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Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …
The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed
17 Friday Oct 2014
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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
Mobile Fashion Apps
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …
Steve Jobs Remembered for Marketing and Innovation
06 Thursday Oct 2011
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apple, fashion, innovation, marketing youself, steve jobs, tablet
Today is the first day without Steve Jobs. Jobs created the Apple brand and developed new products that were incredibly innovative. He was even successful at marketing himself through his simple uniform. He embodied the simplicity that he envisioned for consumers of Apple products.
Steve Jobs’ Most memorable speeches:
Fast Growth for Fashion
20 Thursday Jan 2011
The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …
Lululemon’s Marketing Strategy
13 Monday Sep 2010
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Over the past ten years, women’s athletic apparel retailer Lululemon has grown from a single store in Vancouver to 120 …
The Godfathers of Fashion
20 Saturday Mar 2010
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Talk about an offer they couldn’t refuse. L.L. Bean needed some way to communicate that it was expanding beyond the …
