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Tag Archives: fashion

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Is Fashion a Statement? Marketing Clothing as Political Protest

07 Thursday Feb 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior

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branding, fashion, Protest

Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …

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Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China

25 Friday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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ad campaign, D&G, fashion, international

It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …

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Art and the Fashionable Sock: A New Era in Licensing Agreements

04 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, brand, brand name, branding, fashion, licensing

Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …

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Expanding in All Directions: A Revised Approach by J.Crew

02 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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branding, fashion, J. Crew, retail location, retailer

The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …

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Just What Are You Telling Fashion Firms When You Search Google for Jumpsuits?

01 Thursday Oct 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior

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consumer behavior, fashion, Google +

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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …

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From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?

11 Thursday Jun 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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Birkenstocks, branding, consumer behavior, fashion

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Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …

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The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed

17 Friday Oct 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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consumer behavior, fashion, marketing enivronment, Millenials, mobile

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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …

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Mobile Fashion Apps

11 Wednesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl

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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …

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Steve Jobs Remembered for Marketing and Innovation

06 Thursday Oct 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

apple, fashion, innovation, marketing youself, steve jobs, tablet

Today is the first day without Steve Jobs. Jobs created the Apple brand and developed new products that were incredibly innovative. He was even successful at marketing himself through his simple uniform. He embodied the simplicity that he envisioned for consumers of Apple products.

Steve Jobs’ Most memorable speeches:

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Fast Growth for Fashion

20 Thursday Jan 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Tags

fashion, retailers, strategy

The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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