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Tag Archives: fashion

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Fashion Brands Increasingly Ask: Why Work Alone, When Collaboration Is So Much More Exciting (and Lucrative!)

19 Monday Dec 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Clothing, Collaboration, fashion

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Manolo Blahnik and Birkenstock may seem, at first glance, like they serve opposite segments of the broader high-end shoe market. …

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Marketing Tidbit: Ferrari’s Expansion into Fashion

17 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Marketing Tidbits

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Developing New Products, fashion, Ferrari, Marketing Strategy, Marketing Tidbit

Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …

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Crunching the Numbers on Diversity: An Analysis of the Fashion Industry

04 Tuesday May 2021

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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Diversity, fashion, Marketing Research

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Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …

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Is Fashion a Statement? Marketing Clothing as Political Protest

07 Thursday Feb 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior

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Tags

branding, fashion, Protest

Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …

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Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China

25 Friday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

ad campaign, D&G, fashion, international

It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …

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Art and the Fashionable Sock: A New Era in Licensing Agreements

04 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, brand, brand name, branding, fashion, licensing

Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …

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Expanding in All Directions: A Revised Approach by J.Crew

02 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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branding, fashion, J. Crew, retail location, retailer

The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …

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Just What Are You Telling Fashion Firms When You Search Google for Jumpsuits?

01 Thursday Oct 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior

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consumer behavior, fashion, Google +

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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …

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From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?

11 Thursday Jun 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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Tags

Birkenstocks, branding, consumer behavior, fashion

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Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …

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The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed

17 Friday Oct 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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Tags

consumer behavior, fashion, marketing enivronment, Millenials, mobile

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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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