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Tag Archives: AT&T

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What the AT&T Takeover Means for HBO and Other Time Warner Properties

29 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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acquisition, AT&T, entertainment, HBO, Time Warner, TV

Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …

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Dish Networks Wants In: The First Steps Toward a Smartphone Shaped Like a Satellite?

27 Sunday Jan 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 12: Developing New Products

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AT&T, Dish Networks, marketing, Mobile Marketing, smartphone, Sprint, Verizion

SatelliteAs a satellite service provider, Dish Networks has enjoyed great success and taken advantage of some notable opportunities in the market. But as a satellite service provider, Dish Networks also faces a changing environment that requires it to change just as fast if it hopes to keep its customers interested, happy, and loyal.

In its most recent move in that direction, Dish obtained approval for its expansion into smartphone service provision. Unlike a simple consumer product provider, the satellite provider needs to receive approval from the U.S. Federal Communication Commission before it can undertake an extension. Such regulations are in place to prevent monopolies or dangerous levels of power by any one company over airwaves and public spaces. For the FCC though, this expansion is both reasonable and acceptable, more likely to increase competition than to limit it.

That’s good news for consumers, but maybe not for Dish Networks’ newest competitors, such as Verizon and AT&T, which currently dominate the mobile phone market. Rumors are swirling that Dish will enter into a partnership with Sprint, exchanging its mobile airwave access for Sprint’s mobile phone networks.

Although the next move for Dish remains a little uncertain, it is clear that the satellite giant does not want to depend only on giant dishes for its future. As more consumers move away from subscription services to meet their entertainment needs, Dish hopes to be on the cutting edge, wherever it may lie.

Source: “Dish Smartphone Services Wins Approval by U.S. Regulators,” Ad Age, December 12, 2012

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The Mobile Commerce Connection

14 Tuesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

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apple, apps, AT&T, iphone, mobile, mobile app, mobile commerce

So many people want the next-generation iPhone that AT&T had to shut down its preorders. Such examples are more and …

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AT&T Rebrands

24 Sunday Jun 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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AT&T, Cingular, rebranding, repositioning

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Having already taken over Cingular, AT&T plans to dissolve even the Cingular name by the end of the year.  Previously, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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