Tricks in Retailing

20 Monday Feb 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Atmospherics, Food retailing, Retail tricks, Whole Foods

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Martin Lindstrom recently introduced a new book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. …

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