The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …
Debates over Making “Made in America” Rules Stricter
13 Wednesday Feb 2019
Tag Archives: labeling
Walmart’s Sustainability Labeling
18 Saturday Jul 2009
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The influence of Walmart has long been acknowledged; as the world’s largest retailer, it can even drive suppliers to focus …
Water: Tap Versus Bottled
11 Saturday Jul 2009
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bottled water, green, labeling, sustainable, tap water, water
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It has been a marketer’s dream: Take a free, natural resource from easily accessible sources, package it, and sell it …
Package Reduction Initiatives
04 Saturday Apr 2009
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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …
Catching the Consumer’s Eye
26 Thursday Mar 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
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For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …
