The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …
Debates over Making “Made in America” Rules Stricter
13 Wednesday Feb 2019
13 Wednesday Feb 2019
The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …
18 Saturday Jul 2009
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The influence of Walmart has long been acknowledged; as the world’s largest retailer, it can even drive suppliers to focus …
11 Saturday Jul 2009
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bottled water, green, labeling, sustainable, tap water, water
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It has been a marketer’s dream: Take a free, natural resource from easily accessible sources, package it, and sell it …
04 Saturday Apr 2009
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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …
26 Thursday Mar 2009
Posted Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
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For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …