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Tag Archives: store layout

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Walmart Wants to Look More Like Target, While Target Wants to Look Bigger

01 Monday May 2023

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Multichannel Marketing, Retailing, store layout, Target, Walmart

This gallery contains 1 photo.

Whether you stop by your local Target or nearby Walmart in the near future, things might look different. Both retailers …

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Big Boxes in Small Formats

01 Tuesday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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big box, inventory, retailers, store layout, targeting

Whereas once retailers seemed dedicated to the notion that “bigger is better,” today they are embracing instead the maxim that …

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Entertaining Retailing

29 Saturday Jan 2011

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing

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IKEA, retailers, store layout

This gallery contains 1 photo.

For many people, navigating the New York City subway system blindfolded might be easier than getting out of IKEA once …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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