14 Wednesday Feb 2018
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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …
30 Thursday Nov 2017
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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
17 Tuesday Jan 2017
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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …
26 Friday Aug 2016
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In general, women tend to make most of the purchases and buying decisions in households. Accordingly, marketers have long targeted …
03 Thursday Dec 2015
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The president of the ABC Family television network summed up a recent epiphany about the Millennial generation, that popular target …
13 Friday Nov 2015
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The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
15 Thursday Oct 2015
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When it first entered the scene, Sam’s Club had a specific and focused target market: small businesses that wanted to …
12 Thursday Mar 2015
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FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …
22 Thursday Jan 2015
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By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …
19 Wednesday Nov 2014
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In parallel surveys, a marketing research company tested which print advertisements readers remembered most from several English- and Spanish-language magazines. …
