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Tag Archives: segmentation

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JC Penney Looks to Woo Older Female Consumers to Reenergize Brand

14 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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JC Penny, Positioning, segmentation, targeting

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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …

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Creating a Market for a New Segment: How Worthy Establishes the Value of Its Services for Divorced People

14 Wednesday Feb 2018

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning

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marketing strategies, segmentation, Worthy

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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …

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Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences

30 Thursday Nov 2017

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Developing New Products, Nintendo, Positioning, segmentation

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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …

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Girls as Gamers: The Untapped Revenue Potential of Women in Esports

17 Tuesday Jan 2017

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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gaming, segmentation, targeting

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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …

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The Large and Growing Market of NotMoms

26 Friday Aug 2016

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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NotMoms, segmentation

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In general, women tend to make most of the purchases and buying decisions in households. Accordingly, marketers have long targeted …

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Who Are the “Becomers”? Disney Knows, and It Is Gearing Up to Appeal to this Latest Generational Cohort

03 Thursday Dec 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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ABC Family, Positioning, segmentation, targeting

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The president of the ABC Family television network summed up a recent epiphany about the Millennial generation, that popular target …

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Grown-Up Millennials and their Growing Preferences for Grown-Up Brands

13 Friday Nov 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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Millennials, Positioning, segmentation

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The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …

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Competition Within the Family: How Little Sibling Sam’s Club Is Trying to Get Out from the Shadow of Big Sibling Walmart

15 Thursday Oct 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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Sam's Club, segmentation, Walmart

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When it first entered the scene, Sam’s Club had a specific and focused target market: small businesses that wanted to …

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How FreshDirect Uses Data Analytics to Grow and Developed Specialized Customer Solutions

12 Thursday Mar 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Developing New Products, FreshDirect, Philadelphia, segmentation, targeting

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FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …

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In the Political Arena, Data Rules, but Data Means Little Without Appropriate Content

22 Thursday Jan 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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digital advertising, political campaigns, Positioning, segmentation, targeting

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By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (131)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (197)
  • Chapter 06: Consumer Behavior (158)
  • Chapter 07: Business-to-Business Marketing (73)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (127)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (158)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (90)
  • Chapter 17: Retailing and Multichannel Marketing (184)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (169)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (84)

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