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Tag Archives: segmentation

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The Latest Insights into Gen Z

23 Wednesday Sep 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Gen Z, Marketing Enviornment, segmentation

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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …

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Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector

03 Wednesday Jun 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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car wax, consumer behavior, Positioning, segmentation, targeting

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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …

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Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults

27 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Legos, Positioning, segmentation, targeting

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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …

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Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides

05 Thursday Mar 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Bridal, Plus-Size, Positioning, segmentation, targeting

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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …

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Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves

20 Thursday Feb 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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branding, men, Positioning, segmentation, targeting, Tiffany & Co

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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …

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The Disproven Myth of Objective Algorithms, This Time by Apple Card

07 Friday Feb 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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apple, Apple Card, Biased Targeting, segmentation

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A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …

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JC Penney Looks to Woo Older Female Consumers to Reenergize Brand

14 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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JC Penny, Positioning, segmentation, targeting

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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …

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Creating a Market for a New Segment: How Worthy Establishes the Value of Its Services for Divorced People

14 Wednesday Feb 2018

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning

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marketing strategies, segmentation, Worthy

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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …

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Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences

30 Thursday Nov 2017

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Developing New Products, Nintendo, Positioning, segmentation

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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …

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Girls as Gamers: The Untapped Revenue Potential of Women in Esports

17 Tuesday Jan 2017

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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gaming, segmentation, targeting

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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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