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Tag Archives: segmentation

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Abercrombie & Fitch Wants You (Yes, You!) to Visit Its New Gateway Shopping Destinations

07 Wednesday Sep 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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Abercrombie & Fitch, Marketing Environment, Retailing, segmentation

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Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …

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Hugo Boss Would Like to, Once Again, Dress the Boss

14 Monday Mar 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Hugo Boss, Positioning, segmentation, targeting

Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …

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A Cinematic Cycle: Women In and At the Movies

17 Thursday Feb 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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consumer behavior, Movie Theatres, segmentation, Women

Movie theaters are open again, and big name, blockbuster, superhero movies are bringing in the crowds. But those crowds have …

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Marketing Old Age Products to a Generation that Refuses to Grow Up

11 Friday Jun 2021

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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AARP, Generation X, segmentation, targeting

At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …

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If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation

09 Wednesday Jun 2021

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Cigarettes, segmentation, targeting

Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …

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Luxury Watches in China: Even Traditional Markets Cannot Remain Static When Global Changes Hit

09 Friday Apr 2021

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 16: Supply Chain Management

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China, luxury, segmentation, Supply Chain Management, watches

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The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …

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The Latest Insights into Gen Z

23 Wednesday Sep 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Gen Z, Marketing Enviornment, segmentation

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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …

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Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector

03 Wednesday Jun 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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car wax, consumer behavior, Positioning, segmentation, targeting

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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …

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Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults

27 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Legos, Positioning, segmentation, targeting

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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …

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Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides

05 Thursday Mar 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Bridal, Plus-Size, Positioning, segmentation, targeting

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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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