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At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
Tag Archives: segmentation
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Luxury Watches in China: Even Traditional Markets Cannot Remain Static When Global Changes Hit
09 Friday Apr 2021
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The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …
The Latest Insights into Gen Z
23 Wednesday Sep 2020
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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector
03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides
05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
The Disproven Myth of Objective Algorithms, This Time by Apple Card
07 Friday Feb 2020
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A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …
JC Penney Looks to Woo Older Female Consumers to Reenergize Brand
14 Friday Sep 2018
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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …
