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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
The Latest Insights into Gen Z
23 Wednesday Sep 2020
Tag Archives: segmentation
Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector
03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides
05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
The Disproven Myth of Objective Algorithms, This Time by Apple Card
07 Friday Feb 2020
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A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …
JC Penney Looks to Woo Older Female Consumers to Reenergize Brand
14 Friday Sep 2018
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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …
Creating a Market for a New Segment: How Worthy Establishes the Value of Its Services for Divorced People
14 Wednesday Feb 2018
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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …
Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences
30 Thursday Nov 2017
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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
Girls as Gamers: The Untapped Revenue Potential of Women in Esports
17 Tuesday Jan 2017
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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …
