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Tag Archives: Youtube

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Are Cute Kids on YouTube Really Exerting a Sneaky, Unhealthy Influence?

22 Friday Jan 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Tags

Conscious Marketing, Kidfluencers, Youtube

The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …

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To What Extent Is YouTube Responsible for Protecting Children from Targeting?

18 Sunday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Tags

data, data analytics, Google +, Kids, technology, Youtube

The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …

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New Audits for Google’s YouTube Keeps Advertisers Happy

18 Tuesday Apr 2017

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

advertising, B2B Marketing, Google +, Youtube

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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …

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Timing Is Everything in the Race for First: Facebook’s Challenge to YouTube’s Status as an Advertising Platform

18 Monday May 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

advertising, Facebook, Mobile Marketing, social networks, Youtube

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Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …

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The Other Victims of the Wiretapping Scandal? Microsoft, Apple, Google, Facebook, YouTube….

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

AOL, apple, ethics, Facebook, Google +, Microsoft, NSA, PalTalk, Skype, Wiretapping, Yahoo, Youtube

In early June 2013, The Washington Post published a confirmed report that the U.S. National Security Administration (NSA) had wiretapped …

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Captain Hook Would Be Proud: Movie Piracy and YouTube

29 Friday Mar 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Tags

Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals

When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …

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YouTube Channels: For You, and You, and You….

22 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

≈ 3 Comments

Tags

marketing, Marketing Environment, segmentation, Youtube

Everybody in the world finds dancing babies funny and adorable puppies, well, adorable. But YouTube wants to make sure that …

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Movies Migrate from the TV to the (You)Tube

03 Saturday Mar 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

≈ 4 Comments

Tags

netflix, original content, Youtube

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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …

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Taking a Tip from Hulu: YouTube’s Latest Moves

07 Monday Nov 2011

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

≈ 5 Comments

Tags

advertising online, content, hulu, netflix, video online, Youtube

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Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …

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A New Day for Netflix, and its Advertisers

30 Friday Sep 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 7 Comments

Tags

advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube

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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (143)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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