Tag Archives: Youtube

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Timing Is Everything in the Race for First: Facebook’s Challenge to YouTube’s Status as an Advertising Platform

18 Monday May 2015

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …

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The Other Victims of the Wiretapping Scandal? Microsoft, Apple, Google, Facebook, YouTube….

26 Monday Aug 2013

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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In early June 2013, The Washington Post published a confirmed report that the U.S. National Security Administration (NSA) had wiretapped …

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Captain Hook Would Be Proud: Movie Piracy and YouTube

29 Friday Mar 2013

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …

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Movies Migrate from the TV to the (You)Tube

03 Saturday Mar 2012

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …

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Taking a Tip from Hulu: YouTube’s Latest Moves

07 Monday Nov 2011

Posted by in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …

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A New Day for Netflix, and its Advertisers

30 Friday Sep 2011

Posted by in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …

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