06 Tuesday Jun 2023
Posted in Chapter 01: Overview of Marketing
When you, along with 150 million other subscribers, watch a Jimmy Donaldson video—sorry, we mean a MrBeast stunt—you are helping …
22 Friday Jan 2021
The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …
18 Sunday Nov 2018
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The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
18 Monday May 2015
Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …
26 Monday Aug 2013
29 Friday Mar 2013
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Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals
When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …
22 Thursday Nov 2012
Everybody in the world finds dancing babies funny and adorable puppies, well, adorable. But YouTube wants to make sure that …
03 Saturday Mar 2012
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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advertising online, content, hulu, netflix, video online, Youtube
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …