18 Sunday Nov 2018
Posted in Chapter 04: Marketing Ethics, Uncategorized
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The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
18 Monday May 2015
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Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …
26 Monday Aug 2013
29 Friday Mar 2013
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Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals
When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …
22 Thursday Nov 2012
Everybody in the world finds dancing babies funny and adorable puppies, well, adorable. But YouTube wants to make sure that …
03 Saturday Mar 2012
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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advertising online, content, hulu, netflix, video online, Youtube
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Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
30 Friday Sep 2011
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advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
14 Sunday Nov 2010
Posted in Chapter 03: Social and Mobile Marketing, Chapter 04: Marketing Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management
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Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …
