04 Tuesday Jul 2023
Tags
advertising, Bang Energy, energy drinks, Prime Energy, Product Branding and Packaging, Public Relations, Red Bull, Sales Promotions
What is an energy drink—that is, how would you define it? Is your definition the same as your friends’? How …
10 Friday Jul 2020
Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
22 Wednesday Jan 2020
The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …
14 Tuesday Jan 2020
In a telling scene in an old episode of The Simpsons, young Lisa complains, “It’s awful being a kid. No …
12 Wednesday Apr 2017
In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
06 Thursday Apr 2017
More than a year after food safety concerns plunged the fast-casual chain into crisis, Chipotle Mexican Grill still has a …
15 Wednesday Mar 2017
Is it possible for Volkswagen to come back from the emissions cheating scandal and resulting betrayal of consumer trust? The …
09 Monday Jan 2017
Convincing people to give a new product a try is nearly always difficult, especially in a crowded product market, such …
06 Tuesday Dec 2016
On August 19, 2016, Samsung introduced the latest version of its popular Galaxy Note series of phones, to great fanfare …