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Grewal Levy Marketing News

Tag Archives: small business

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The Shift to the Suburbs: A Consumer Trend in Housing, Working, and Buying

16 Tuesday Mar 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, COVID-19, small business, suburbs

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For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …

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Marketing Tidbit: Canada Takes on Amazon to Promote Shopping Locally

12 Friday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, Canada, Marketing Tidbit, small business

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With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …

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When the Sharks Are Circling: The Selling Lessons to Learn from Shark Tank Contestants

13 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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Personal Selling, sales management, Shark Tank, small business

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For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …

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Supporting Black-Owned Businesses that Sell Products Dedicated to People of Color, Even After They’re Purchase by Conglomerates

25 Thursday Apr 2019

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Ethnic Cosmetics, p&g, small business

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As consumers, people of color long were ignored by large corporations, such as those that operate in the beauty sector. …

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Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously

11 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 15: Strategic Pricing Concepts

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advertising, small business, strategy

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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …

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A Modern Macy’s in Many Channels

20 Tuesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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Macy's, Market @ Macy's, shopping mall, small business

Macy’s might represent the quintessential brick-and-mortar department store in many ways, but it is determined not to allow that image …

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How Online Ordering Might Be Driving Mom & Pop Parlors Out of the Pizza Pipeline

15 Saturday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing

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digital marketing, Domino's, Foodler, GrubHub, Online Ordering, Papa John's, Pizza Hut, Pizza Store, Seamless, small business

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The sad sight of small, local stores closing their doors, unable to compete with international giants, is a familiar one …

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Small Firms, Dynamic Pricing: Using Algorithms to Adjust Prices to Demand

03 Monday Mar 2014

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts

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Duffy Realty, Dynamic Pricing, small business, Snowstorm, Zillow

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The concept of dynamic pricing suggests that sellers can and should adjust the prices they charge according to the demand …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (145)
  • Chapter 05: Analyzing the Marketing Environment (213)
  • Chapter 06: Consumer Behavior (172)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (142)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (140)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (88)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (199)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (186)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (28)
  • Uncategorized (3)

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