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For most of its history, adidas has relied on its innovative and technical capabilities. That is, its distinctive claim has …
26 Tuesday Jan 2016
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For most of its history, adidas has relied on its innovative and technical capabilities. That is, its distinctive claim has …
14 Tuesday Aug 2012
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American runners who hear about adidas’ “Runbase” in Japan might soon be clamoring for one in the United States. Located …
03 Saturday Mar 2012
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The battleground between adidas, the world’s second largest seller of sporting goods, and Nike, its larger rival, is moving into …