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Tag Archives: fair trade

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Defining a Marketing Strategy Based on Fair Treatment: The Influence of Fair Trade Labels

11 Friday Sep 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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fair trade, Marketing Ethics

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The Fair Trade label is pretty familiar to most grocery shoppers, highlighting coffee that is harvested in ways that are …

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Whole Foods in London

23 Saturday Jun 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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eating healthy, fair trade, food, green, green revolution, health, london, organic, UK, Whole Foods

This gallery contains 1 photo.

When Whole Foods opened its first international store in London, England, the Britons were surprisingly welcoming to the giant American, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (146)
  • Chapter 05: Analyzing the Marketing Environment (215)
  • Chapter 06: Consumer Behavior (172)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (143)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (141)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (89)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (201)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (186)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (30)
  • Uncategorized (3)

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