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Grewal Levy Marketing News

Tag Archives: luxury brands

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A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands

04 Monday Feb 2019

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 18: Integrated Marketing Communications, Uncategorized

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advertising, establishing value, luxury brands, music

The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …

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What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley

25 Wednesday Mar 2015

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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car brands, luxury brands, Product Branding, Strategic Pricing

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Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …

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The Global Appeal of Luxury Stores

08 Thursday Sep 2011

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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luxury brands, shoppping, wealthy customers

Bal Harbour, a luxury mall in Miami, Florida, hosts big names such as Saks Fifth Avenue, Jimmy Choo, Louis Vuitton, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (122)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (123)
  • Chapter 05: Analyzing the Marketing Environment (192)
  • Chapter 06: Consumer Behavior (153)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (100)
  • Chapter 09: Segmentation, Targeting and Positioning (120)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (185)
  • Chapter 12: Developing New Products (153)
  • Chapter 13: Services: The Intangible Product (124)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (75)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (178)
  • Chapter 18: Integrated Marketing Communications (149)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (162)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (37)

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