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When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …
The Apple Watch Series 4: What Makes It Different from Previous Versions?
11 Tuesday Dec 2018
Tag Archives: technology
Taking the Temperature of Consumers and the Consumer Market: Clorox and Smart Thermometers
27 Tuesday Nov 2018
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An innovative new thermometer links with an app, allowing consumers to track their temperature data easily over time. Such an …
The Portal: A New Product Offering from Facebook (with an Assist from Amazon)
23 Friday Nov 2018
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The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
To What Extent Is YouTube Responsible for Protecting Children from Targeting?
18 Sunday Nov 2018
Posted in Chapter 04: Marketing Ethics, Uncategorized
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The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
12 Monday Nov 2018
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In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
A Battle Royale for Gamers: Call of Duty Versus Fortnite
31 Wednesday Oct 2018
The rapid rise and popularity of Fortnite has initiated a new mode of competition in the gaming sector—both in games …
China’s Social Credit System
24 Wednesday Oct 2018
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Alibaba, China, digital tracking, Social Credit System, social media, social network, technology
Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …
Drones in the Sky, Questions on the Ground
18 Thursday Oct 2018
Posted in Chapter 12: Developing New Products
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construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography
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As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …
The Varied Promises of the Internet of (Every)Things
09 Friday Oct 2015
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In previous newsletters, we’ve described how advanced technology might continue to increase the speed at which customers can get through …
Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology
18 Wednesday Sep 2013
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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
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When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …
