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Tag Archives: technology

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An Increasingly Relevant Question for Fast Food: Are We a Restaurant Supported by Tech or a Tech Company that Sells Food?

10 Friday Jan 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, mcdonalds, Predictive analytics, technology

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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …

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How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy

29 Thursday Aug 2019

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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Amazon, data, ecommerce, technology

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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …

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Finding the Hearables Market by Visiting Coachella

03 Monday Jun 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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Coachella, interactive, technology

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The Coachella music festival is renowned for its diverse slate of artists, fashion-forward trends among audience members, and success in …

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Rather than Just Advertising, Retailers Seek to Facilitate Others’ Advertising Efforts with Their Market Analytics

15 Wednesday May 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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advertising online, technology, Walmart

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A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …

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Moving in Two Directions: Even as Some Consumers Demand the Most Advanced Mobile Devices, Others Seek Simplicity

29 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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mobile phone, technology

Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …

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What 5G Means for Telecom Companies and Their Marketing Methods

18 Thursday Apr 2019

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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5G, internet, technology, Wireless

Although 5G wireless technology is not yet widely available, it is coming, and the wireless carriers are getting ready. Much …

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Scan Your Face, Drive Away in Less than a Minute: Using Biometrics at Hertz Rental Locations

01 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing

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biometrics, car rentals, Hertz, technology

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A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …

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Does that Cooler Door Know Me? High-Tech In-Store Communications

21 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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advertising, advertising campaign, Grocery Stores, technology

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A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …

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Moving Beyond Skin Color to Comprehensive Skin Care in the Cosmetics Industry

14 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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cosmetics, Ethnicity, technology, variety

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In a multicultural world, people with widely varying skin tones require products specific to their needs, such as foundation or …

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Snooping on Babysitters, Before Even Hiring Them: The Predictim Service Promise

22 Friday Feb 2019

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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Child Care, safety, technology

For many working parents, the most important and most difficult purchase choice they face is finding a provider to care …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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