10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research
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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
03 Monday Jun 2019
Posted in Chapter 12: Developing New Products
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The Coachella music festival is renowned for its diverse slate of artists, fashion-forward trends among audience members, and success in …
15 Wednesday May 2019
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A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …
29 Monday Apr 2019
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Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
18 Thursday Apr 2019
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Although 5G wireless technology is not yet widely available, it is coming, and the wireless carriers are getting ready. Much …
01 Monday Apr 2019
Posted in Chapter 01: Overview of Marketing
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A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …
21 Thursday Mar 2019
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A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …
14 Thursday Mar 2019
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In a multicultural world, people with widely varying skin tones require products specific to their needs, such as foundation or …
22 Friday Feb 2019
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For many working parents, the most important and most difficult purchase choice they face is finding a provider to care …
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