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Combatting food waste is both a pressing need and a serious challenge for consumer packaged food companies. Even if they …
Transforming Waste into New Products: Danone’s Two Good Good Save Lines
28 Wednesday Dec 2022
Category Archives: Chapter 11: Product Branding and Packaging Decisions
When Bagging Is Beneficial: A Sustainable Packaging Option
26 Monday Dec 2022
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In checkout lanes in grocery stores around the world, plastic bags have become environmental bad guys. Many countries have outlawed …
In a Hard Economy, Kroger Comes out on Top
29 Thursday Sep 2022
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Hey, at least inflation is good for someone! That someone here is Kroger, the beloved Ohio-based grocery chain. More customers …
Costco’s Big, Expansive Kirkland Signature Brand Is a Big, Huge Hit
13 Wednesday Apr 2022
Costco’s Kirkland Signature house brand brought in more than $59 billion in sales in 2021. That’s up from $52 billion …
Product Innovation as a Means to Skirt the Rules Seeking to Restrict E-Cigarettes
30 Wednesday Mar 2022
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In response to increasing restrictions on the sale of conventional cigarettes, companies such as Juul innovated to come up with …
The Meta Future: What Moves Is Facebook Making Now, and Why?
09 Tuesday Nov 2021
Like most big announcements by massive, globally known companies, Facebook’s recent description of its rebranding as Meta was not something …
Is Victoria Out of Secrets? A Sagging Underwear Brand Tries to Catch Up with the Times
20 Monday Sep 2021
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What is sexy? It isn’t a rhetorical question. The ultimate viability of Victoria’s Secret’s as a business depends on the …
Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom
20 Tuesday Apr 2021
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A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …
Challenging the Norm: Unilever’s Pledges to Do Better
14 Wednesday Apr 2021
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Grewal Levy Marketing News 