11 Monday Mar 2019
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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
04 Tuesday Dec 2018
Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …
16 Friday Nov 2018
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In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …
02 Friday Nov 2018
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The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …
02 Friday Mar 2018
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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
22 Wednesday Nov 2017
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For Australian consumers, Vegemite has a clear, unassailable reputation: The yeast-based spread is simple, basic, and familiar from childhood. There …
19 Thursday Oct 2017
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In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …
17 Tuesday Oct 2017
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As a brand grows, from a quirky niche player into (it hopes) a national supplier, it needs to shift from …
04 Wednesday Oct 2017
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The recent leadership changes at Tiffany & Co., the jewelry line known for its signature blue boxes, are symbolic of …
17 Thursday Aug 2017
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As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …
