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Category Archives: Chapter 11: Product Branding and Packaging Decisions

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Transforming Waste into New Products: Danone’s Two Good Good Save Lines

28 Wednesday Dec 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Danone, Food waste, Two Good Good Save

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Combatting food waste is both a pressing need and a serious challenge for consumer packaged food companies. Even if they …

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When Bagging Is Beneficial: A Sustainable Packaging Option

26 Monday Dec 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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grocery, Packaging, sustainability

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In checkout lanes in grocery stores around the world, plastic bags have become environmental bad guys. Many countries have outlawed …

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In a Hard Economy, Kroger Comes out on Top

29 Thursday Sep 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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kroger, Product Branding

Hey, at least inflation is good for someone! That someone here is Kroger, the beloved Ohio-based grocery chain. More customers …

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Costco’s Big, Expansive Kirkland Signature Brand Is a Big, Huge Hit

13 Wednesday Apr 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Costco, Kirkland Signature, Product Branding

Costco’s Kirkland Signature house brand brought in more than $59 billion in sales in 2021. That’s up from $52 billion …

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Product Innovation as a Means to Skirt the Rules Seeking to Restrict E-Cigarettes

30 Wednesday Mar 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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e-cigarattes, Juul, Product Branding

In response to increasing restrictions on the sale of conventional cigarettes, companies such as Juul innovated to come up with …

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The Meta Future: What Moves Is Facebook Making Now, and Why?

09 Tuesday Nov 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions

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Facebook, Meta, Product Branding, Social and Mobile Marketing

Like most big announcements by massive, globally known companies, Facebook’s recent description of its rebranding as Meta was not something …

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Is Victoria Out of Secrets? A Sagging Underwear Brand Tries to Catch Up with the Times

20 Monday Sep 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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branding, victorias secret

What is sexy? It isn’t a rhetorical question. The ultimate viability of Victoria’s Secret’s as a business depends on the …

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Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom

20 Tuesday Apr 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Amazon, COVID-19, Product Branding, rebranding

A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …

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Challenging the Norm: Unilever’s Pledges to Do Better

14 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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Beauty Products, Conscious Marketing, Marketing Research, Packaging, Product Branding, Unilever

As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …

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Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand

01 Monday Feb 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Beauty Products, Developing New Products, Essenci, Package Decisions, Product Branding

Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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