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Category Archives: Chapter 11: Product Branding and Packaging Decisions

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Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand

01 Monday Feb 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Beauty Products, Developing New Products, Essenci, Package Decisions, Product Branding

Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …

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Hip Hop Fast Food: A Novel Collaboration Between Travis Scott and McDonald’s

12 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Co-Branding, mcdonalds, Product Branding, Travis Scott

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Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …

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A Zombie Story for Brands: Coca-Cola’s Product Line Cuts

24 Monday Aug 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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coca cola, Product Branding

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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …

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Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles

29 Monday Jun 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Conscious Marketing, LGBTQ, Marketing Ethics, skittles

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With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …

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Is Sugar by Any Other Name Just as Sweet? Labeling Controversies for Sugary Foods Calling Themselves Healthy

23 Thursday Apr 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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food label, Package Decisions

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Strict rules exist for what food companies can claim with regard to the fat, calorie, cholesterol, and sodium they contain. …

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Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves

20 Thursday Feb 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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branding, men, Positioning, segmentation, targeting, Tiffany & Co

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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …

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Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments

03 Tuesday Sep 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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Environment, Package Decisions, pepsiCo

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When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …

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A Partnership to Get Healthier Options to Consumers: WW and Blue Apron

25 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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Blue Apron, healthy eating, Meal Kits, WW

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Once praised as a game changer in the eat-at-home market, Blue Apron recently has struggled to stay afloat, as subscribers …

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Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously

11 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 15: Strategic Pricing Concepts

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advertising, small business, strategy

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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …

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Art and the Fashionable Sock: A New Era in Licensing Agreements

04 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, brand, brand name, branding, fashion, licensing

Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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