Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
12 Monday Oct 2020
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Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …
24 Monday Aug 2020
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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …
29 Monday Jun 2020
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With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …
23 Thursday Apr 2020
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Strict rules exist for what food companies can claim with regard to the fat, calorie, cholesterol, and sodium they contain. …
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
03 Tuesday Sep 2019
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When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …
25 Monday Mar 2019
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Once praised as a game changer in the eat-at-home market, Blue Apron recently has struggled to stay afloat, as subscribers …
11 Monday Mar 2019
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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
04 Tuesday Dec 2018
Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …