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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: digital marketing

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How Online Ordering Might Be Driving Mom & Pop Parlors Out of the Pizza Pipeline

15 Saturday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing

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digital marketing, Domino's, Foodler, GrubHub, Online Ordering, Papa John's, Pizza Hut, Pizza Store, Seamless, small business

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The sad sight of small, local stores closing their doors, unable to compete with international giants, is a familiar one …

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Improving Search by Penalizing Negative SEO

09 Sunday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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digital marketing, Expedia, Google +, Google Analytics, Marketing Ethics, RapGenius, SEO

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Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …

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A Budget Gamble by Procter & Gamble

18 Saturday Aug 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

consumer goods, digital marketing, market share, marketing, Procter & Gamble

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Cutting a budget is never easy—just ask the U.S. Congress. But in the past five years, Proctor & Gamble (P&G) …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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