How Online Ordering Might Be Driving Mom & Pop Parlors Out of the Pizza Pipeline

15 Saturday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing

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digital marketing, Domino's, Foodler, GrubHub, Online Ordering, Papa John's, Pizza Hut, Pizza Store, Seamless, small business

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The sad sight of small, local stores closing their doors, unable to compete with international giants, is a familiar one …

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Improving Search by Penalizing Negative SEO

09 Sunday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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digital marketing, Expedia, Google +, Google Analytics, Marketing Ethics, RapGenius, SEO

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Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …

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A Budget Gamble by Procter & Gamble

18 Saturday Aug 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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consumer goods, digital marketing, market share, marketing, Procter & Gamble

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Cutting a budget is never easy—just ask the U.S. Congress. But in the past five years, Proctor & Gamble (P&G) …

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