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Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results

06 Tuesday Feb 2018

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …

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