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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
Targeting Diversity: Target’s Commitment to Change
30 Friday Oct 2020
Tag Archives: Retailing
TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer
14 Wednesday Oct 2020
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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
New Format for Luxury Shopping: Social Retail By Burberry in China
06 Tuesday Oct 2020
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Visitors to Burberry’s social retail shop see representations of pure luxury: richly appointed interiors, tastefully stocked with traditional and modern …
Playing the Tunes and the Ads Just for You: Personalized In-Store Audio at Kroger Stores
01 Thursday Oct 2020
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Stores already design their audio environment to reflect their shoppers. High-end luxury stores tend to play classical, instrumental music at …
Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades
26 Wednesday Aug 2020
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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Expanding the Product Line, Condensing Store Fronts: The Gap Brands’ Plan
18 Thursday Jun 2020
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In a recent regulatory filing, Gap Inc.—the parent company of not just the Gap but also Banana Republic, Old Navy, …
Is It Really Last Call? Neiman Marcus Seeks to Reestablish Its Luxury Positioning by Closing Many Last Call Stores
14 Thursday May 2020
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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags
12 Monday Feb 2018
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In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …
