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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
Tag Archives: Retailing
The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags
12 Monday Feb 2018
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In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …
Expanding the Product Mix: Target’s Extensive Private Label Plans
19 Thursday Oct 2017
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In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …
“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance
06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
What’s the Deal with Whole Foods and Amazon?
17 Thursday Aug 2017
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Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
Political Advertising or Holiday Marketing in October: Which Is Worse?
04 Friday Nov 2016
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In the midst of the 2016 election season, marked by a virtually unprecedented level of contention and ugly rhetoric, the …
Making Tracks to the Mall: The Prospects for Foot Locker
04 Tuesday Oct 2016
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It used to be that malls drew traffic by posting huge, well-known anchor stores at the ends. When that model …
A Service for Fliers, a Moneymaker for Airlines: WiFi-Enabled Shopping in the Air
28 Monday Mar 2016
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There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …
The Off-Price Retail Revolution: High-End Names, Low-Price Options
09 Tuesday Feb 2016
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The debate about whether department stores are disappearing or just undergoing a metamorphosis continues, with no evident end in sight. …
Is Black Friday Good for Business or Bad for Employees—Or Both?
20 Friday Nov 2015
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The day after Thanksgiving has long been a retailing dream, known widely as Black Friday (to signal the day that …
