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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
Tag Archives: Retailing
Expanding the Product Line, Condensing Store Fronts: The Gap Brands’ Plan
18 Thursday Jun 2020
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In a recent regulatory filing, Gap Inc.—the parent company of not just the Gap but also Banana Republic, Old Navy, …
Is It Really Last Call? Neiman Marcus Seeks to Reestablish Its Luxury Positioning by Closing Many Last Call Stores
14 Thursday May 2020
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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags
12 Monday Feb 2018
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In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …
Expanding the Product Mix: Target’s Extensive Private Label Plans
19 Thursday Oct 2017
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In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …
“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance
06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
What’s the Deal with Whole Foods and Amazon?
17 Thursday Aug 2017
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Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
Political Advertising or Holiday Marketing in October: Which Is Worse?
04 Friday Nov 2016
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In the midst of the 2016 election season, marked by a virtually unprecedented level of contention and ugly rhetoric, the …
Making Tracks to the Mall: The Prospects for Foot Locker
04 Tuesday Oct 2016
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It used to be that malls drew traffic by posting huge, well-known anchor stores at the ends. When that model …
