14 Wednesday Feb 2018
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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …
19 Monday Jun 2017
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When companies establish their annual marketing budget for the coming year, they often look at their most recent past budget. …
23 Monday Jan 2017
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We all know that fast food is not the healthiest choice, and yet most consumers rely on these options at …
11 Wednesday Jan 2017
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In an effort to combat declining membership levels, the Girl Scouts of America is making bold changes to its image …
16 Wednesday Nov 2016
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After a few years of remarkable growth and profits, the momentum for Whole Foods has slowed a bit, such that …
06 Thursday Oct 2016
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Amazon sells virtually everything. Why not cars? In several experimental moves, the retailing powerhouse appears to be poised to expand …
28 Thursday Jan 2016
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How has Sketchers—the little brand with the cool logo—posted such massive recent growth, such that it is striking fear in …
12 Tuesday May 2015
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Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
20 Tuesday Jan 2015
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In a series of articles, The New York Times described the marketing pathways for a new company faced with a …
02 Sunday Nov 2014
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In response to Russia’s recent aggressive actions in Ukraine, the European Union (EU), together with other nations, imposed sanctions on …
