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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: marketing strategies

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Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic

22 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Hotels, Marketing Research, marketing strategies, services

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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …

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NASCAR Personas: Getting Winners into the Public’s Eyes and Hearts

13 Thursday Dec 2018

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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branding, marketing strategies, Nascar

Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …

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Creating a Market for a New Segment: How Worthy Establishes the Value of Its Services for Divorced People

14 Wednesday Feb 2018

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning

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marketing strategies, segmentation, Worthy

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Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …

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Starting at Zero: Reconsidering an Old Technique for Defining Marketing Budgets

19 Monday Jun 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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marketing strategies, zero-based budgeting

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When companies establish their annual marketing budget for the coming year, they often look at their most recent past budget. …

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“Vile and Amazing”: How a Taco that Consumers Despise and Also Cannot Get Enough of Gives Jack in the Box a Sustainable Advantage

23 Monday Jan 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Jack in the Box, marketing strategies

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We all know that fast food is not the healthiest choice, and yet most consumers rely on these options at …

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Innovator, Leader, Risk Taker … Girl Scout?

11 Wednesday Jan 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Girl Scouts, marketing strategies

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In an effort to combat declining membership levels, the Girl Scouts of America is making bold changes to its image …

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A High-End Grocer on the South Side: Whole Foods’ Expansion Plans for Lower Income Neighborhoods

16 Wednesday Nov 2016

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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marketing strategies, Whole Foods

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After a few years of remarkable growth and profits, the momentum for Whole Foods has slowed a bit, such that …

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Amazon and Cars

06 Thursday Oct 2016

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Amazon, Hyundai, marketing strategies

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Amazon sells virtually everything. Why not cars? In several experimental moves, the retailing powerhouse appears to be poised to expand …

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Growing By Leaps, Bounds, Jumps, and Runs: How Sketchers Is Dominating the Sneaker Market

28 Thursday Jan 2016

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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marketing strategies, Sketchers

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How has Sketchers—the little brand with the cool logo—posted such massive recent growth, such that it is striking fear in …

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When the Weekend Doesn’t Work: Why Kate Spade Is Shuttering its Saturday Brand

12 Tuesday May 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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branding, kate spade, luxury, marketing strategies

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Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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