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Tag Archives: Product decisions

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Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty

02 Friday Mar 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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branding, Marketing Environment, Product decisions

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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …

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Expanding the Product Mix: Target’s Extensive Private Label Plans

19 Thursday Oct 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Product decisions, Retailing, Target

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In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …

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CVS Makes Changes to Focus on Customer Health

17 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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branding, CVS, Marketing Ethics, Product decisions

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As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …

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The Baby Dove Product Line Extension and Its Context

23 Friday Jun 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Dove, Product decisions

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For years, Dove only marketed cleaning and personal care products for women. A few years ago, it added the Dove+Men …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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