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In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …
The Magic Kingdom Gets a Little More Magical with MyMagic+ (and Some Cool Wristbands)
19 Tuesday Feb 2013
Tag Archives: loyalty
Treating your Loyal Customers Well
18 Sunday Oct 2009
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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …
Is It Possible to Miss a Car Dealer?
11 Saturday Jul 2009
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In most popular portrayals, car dealers rank just above ambulance-chasing lawyers when it comes to ethics. No one should miss …
The Profitable versus the Loyal
30 Tuesday Jun 2009
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All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …
Inducing Loyal Loyalty Card Use
11 Thursday Jun 2009
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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …
Kroger Focuses Coupons for Loyalty
08 Thursday Jan 2009
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data, data analytics, kroger, loyalty, loyalty card, points, rewards
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When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …
Customer Loyalty During the Recession
12 Wednesday Nov 2008
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Marketers find themselves more confused than ever by customer behavior. Many customer loyalty technology systems rely on transactional histories as …
