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Tag Archives: loyalty

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The Magic Kingdom Gets a Little More Magical with MyMagic+ (and Some Cool Wristbands)

19 Tuesday Feb 2013

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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branding, Disney, loyalty, Positioning, services, targeting

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In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …

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Treating your Loyal Customers Well

18 Sunday Oct 2009

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

Analytics, data, harrahs, information, loyalty, points, rewards

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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …

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Is It Possible to Miss a Car Dealer?

11 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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car dealer, chrysler, loyalty, new customers

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In most popular portrayals, car dealers rank just above ambulance-chasing lawyers when it comes to ethics. No one should miss …

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The Profitable versus the Loyal

30 Tuesday Jun 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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data, data analytics, loyalty, profitable customers

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All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …

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Inducing Loyal Loyalty Card Use

11 Thursday Jun 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, data, data analytics, loyalty, rewards

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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …

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Kroger Focuses Coupons for Loyalty

08 Thursday Jan 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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Tags

data, data analytics, kroger, loyalty, loyalty card, points, rewards

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When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …

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Customer Loyalty During the Recession

12 Wednesday Nov 2008

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing

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Tags

customer loyalty, loyalty

Marketers find themselves more confused than ever by customer behavior. Many customer loyalty technology systems rely on transactional histories as …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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