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Tag Archives: Tesla

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Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company

26 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Conscious Marketing, electric vehicles, ethics, Nikola, Tesla

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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …

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Tesla’s Ongoing Evolution: Adding Manufacturing, Taking Over More of the Supply Chain

09 Wednesday Sep 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Supply Chain Management, Tesla

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From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …

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True to Its Name, Tesla Seeks to Position Itself as a Company that Sells Energy, Not Just Cars

07 Wednesday Mar 2018

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Solar Energy, Tesla

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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …

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Tesla’s Careful Balancing Act as the Model 3 Finally Arrives

28 Thursday Sep 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Channel Management, Marketing Environment, Model 3, supply chain, Tesla

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It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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