11 Thursday Nov 2021
Posted in Marketing Tidbits
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For Tesla, a recent order by Hertz, the rental car provider, offers several promising outcomes. Perhaps most visibly, the order …
26 Monday Oct 2020
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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …
09 Wednesday Sep 2020
Posted in Chapter 16: Supply Chain Management
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From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …
07 Wednesday Mar 2018
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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …
28 Thursday Sep 2017
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It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …
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